UFC set to transform fan engagement with Meta’s AI technology

The UFC has announced a landmark partnership deal with Big Tech firm Meta to become the mixed martial arts promotion's first-ever fan technology partner.UFC...

Manchester United to feature in Premier League US preseason tour

Manchester United alongside three other Premier League teams will compete in a US preseason tour across a range of cities. The Premier League Summer Series...

TNT Sports partners with DAZN for Club World Cup broadcasts

TNT Sports has secured some domestic US coverage of this year’s FIFA Club World Cup via a deal with DAZN, the primary rightsholder.The Warner...

SBC Summit 2025: bigger, smarter and with more surprises

SBC Summit will make a powerful return to Lisbon this September, bringing together 30,000 industry professionals for its biggest edition yet.The 2025 edition will...

Chelsea and Disney+ enlist former pros for unique UEFA stream

Chelsea FC has collaborated with Disney+ to enhance one of its three streams for the club’s UEFA Conference League match against Denmark’s Copenhagen on...

Genius Sports confident in repeating a ‘defining year’ in 2025

Genius Sports’ standing as a data and technology supplier to some of the world’s biggest sports tournaments like the Premier League, NFL and NBA...

Formula One 2024 revenue up but profit takes a hit

Formula One continues to find winning ways according to the motorsports series’ latest financial results, with revenue continuing to climb year-over-year.The racing championship, which...

Tom Brady-backed Birmingham City attracts Coral sponsorship

Birmingham City’s partnership portfolio continues to strengthen as the club’s new ownership era involving NFL star Tom Brady progresses, with betting brand Coral becoming...

Henley Royal Regatta Chair: rowing is modernising and becoming more accessible

The 2024 Paris Olympics helped shine a light on some niche sports which do not usually enjoy the limelight in the other sports like...

Aston Villa offers “unprecedented prizes” via blockchain extension 

Aston Villa FC has expanded its presence in the Web3 space via the launch of a digital sticker album in partnership with blockchain provider...