Martin Lycka: Taking Entain’s RG flag into Brazil’s emerging sports marketing...
The Brazilian sports ecosystem is preparing for one of the biggest regulatory developments and commercial opportunities in its history - the launch of a...
Better Collective expects 2024 revenue growth of up to 29%
Digital sports media company Better Collective is poised to take on a range of established and emerging markets in 2024 after a strong financial...
Shaping the Future of Betting: SBC Summit North America Announces ‘Sports...
The 'Sports Betting' conference track at SBC Summit North America will gather some of the top luminaries in the industry to share their thoughts...
RFU scraps Wembley plans to focus on Twickenham revamp
The Rugby Football Union (RFU) has ditched plans to sell Twickenham and buy shares in Wembley despite not having the funds to complete a...
MLS and Apple’s Beats to embark on delivering “amazing experiences”
Major League Soccer (MLS) and audio products company Beats have agreed a new partnership ahead of the 2024 season. Beats - subsidiary of tech giant...
Nine takes Melbourne Cup Carnival free-to-air in deal with VRC and...
The Melbourne Cup Carnival will be broadcast by mass media firm Nine Entertainment following a deal with the Victoria Racing Club (VRC) and Tabcorp.Nine...
Wembley Stadium undergoes major revamp ahead of busy calendar
Wembley Stadium has completed a major programme of investment and refurbishment work over the winter period ahead of a historic 2024.Football fans attending the...
Fulham FC extends Kitman Labs partnership for deeper analytical depth
Software-as-a-Service (SaaS) performance intelligence platform Kitman Labs has extended the scope of its partnership with Fulham FC. The partnership will enable the Premier League club’s...
New York Jets VP of Finance: UK is an ‘enormous opportunity...
The New York Jets were one of six NFL franchises in 2021 to be granted marketing rights in the UK to bolster its fan...
McLaren F1 & Optimum Nutrition “dedicated to peak human performance”
The McLaren Formula One Team has announced a partnership with Optimum Nutrition as the team’s official sports nutrition partner ahead of the 2024 race...