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Media Rights
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Peacock as new streaming home of 2022 Winter Olympics in US
January 6, 2022
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Football
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Man City supports sustainability while adding to partnership portfolio
January 6, 2022
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NHL
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Meruelo’s Arizona Coyotes launches betting platform under same ownership
January 6, 2022
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Africa
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TikTok creates ‘high demand’ football content in CAF partnership
January 6, 2022
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Partners
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Swindon Town links with Stake.com ahead of Manchester City clash
January 6, 2022
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IMG Arena acquires LPGA Tour distribution rights
January 5, 2022
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Hospitality
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Kia Arena unveiled following long-standing Australian Open partnership
January 5, 2022
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Media Rights
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Basketball Champions League gives fans free content with LNB TV
January 5, 2022
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Integrity
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IBA pursues further anti-doping strategies with ITA
January 4, 2022
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Spain
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La Liga introduces Amazon store with 13 of its clubs
January 4, 2022
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Features & Analysis
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Steve Birch: Sky Bet’s EFL partnership ‘most significant’ in professional sport
January 4, 2022
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Latest News
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Emirates Palace accommodates ‘collaborative’ Man City deal
January 4, 2022
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Media Rights
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Racing League 2022 secures first time coverage with ITV4
January 4, 2022
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Basketball
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Maxbet nets exposure with ‘exciting’ Euroleague Basketball deal
December 24, 2021
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UK
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Huddersfield Town boosts BK8 brand visibility until end of season
December 23, 2021
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Hospitality
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AC Milan builds Populous partnership in selecting architect for stadium
December 23, 2021
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Europe
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Bundesliga extends ‘accessible and interactive’ Sportradar deal
December 23, 2021
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Latest News
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FINA strives for growth of aquatics in Myrtha Pools extension deal
December 22, 2021
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North America
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Inter Miami FC names XMANNA as first ever sleeve sponsor
December 22, 2021
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Football
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FIFA pins opportunities of women’s football growth in VISA deal
December 22, 2021
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UK
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Worcester Warriors runs Tebwin.com sports betting partnership
December 21, 2021
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Asia
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Olympique de Marseille brings interaction to Asian markets with JBO
December 20, 2021
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Basketball
Time to read: 4 min
BBL players given additional support under £7m 777 Partners investment
December 20, 2021
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Featured Articles
LIV Golf player Jon Rahm
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026