Arsenal breaks WSL attendance record with 60,160
Arsenal has broken the Women’s Super League (WSL) attendance record during a 3-1 win over Manchester United. The club announced that 60,160 tickets had been...
Stake.com and Lucky Block ink MMA deals in latest sports marketing...
Engagement between cryptocurrency betting and MMA continued to grow this week as two of the sector’s most high-profile operators, Stake.com and Lucky Block, inked...
LAFC deepens BMO partnership as club’s official jersey sponsor
LAFC has extended its partnership with BMO, with the bank named as the MLS club’s official jersey sponsor for its 2024 primary and secondary...
FC Porto & Betano to launch inclusive activations across Dragão stadium
FC Porto and its betting operator partner Betano are joining forces to make the Dragão stadium more inclusive for fans. Last Saturday, the Portuguese club...
Verizon renews NHL deal in latest sports business boost
The high-profile deal between Verizon and the NHL has been renewed, with the firm continuing as official 5G partner and an official technology partner...
Inter Miami to empower devices across the city with Duracell partnership
MLS club Inter Miami CF has announced a multi-year partnership with battery company Duracell to “help the team reach new heights by powering critical...
NBPA revolutionises fan experience with metaverse launch
The National Basketball Players Association (NBPA) has announced the launch of a metaverse experience in partnership with MeetKai.The NBPA metaverse experience debuted on 15...
Behind The Badge: RCD Espanyol – new growth plans outside La...
Whilst RCD Espanyol continue to fight to earn promotion back to La Liga, its commercial team have been working equally hard to find new...
UFC brews support for veterans with new coffee sponsorship
UFC has selected Black Rifle Coffee Company (BRCC), a company founded to support veterans, as its organisation’s official coffee.The world’s premier mixed martial arts...
SBC Summit Rio to Host an Exclusive Meet-up for Sports Teams
SBC is set to host an exclusive gathering tailored for commercially driven sports team representatives attending SBC Summit Rio, taking place at the Windsor...