Betano builds up global sports profile with CONMEBOL deal
Betano, a sports betting brand operated by Greek igaming company Kaizen Gaming, has partnered with CONMEBOL, the South American football confederation.The partnership will run...
New Zealand Open tees up excitement with TAB partnership
The New Zealand Open has partnered with New Zealand-based betting agency TAB for the 103rd edition of the tournament.The collaboration aims to excite supporters...
Hanover Sport enlists roster of industry veterans to unlock new sporting...
Hanover Communications, a leading communications and public affairs consulting firm, has announced the launch of Hanover Sport.The move will combine the agency’s established sporting...
England Golf & Zellar aim to make golf greener
England Golf is partnering with SMART sustainability platform Zellar to help over 1,700 golf clubs become more environmentally sustainable. Golf clubs across England will be...
Atlético Mineiro CCO on why Brazil betting is a “watershed moment”...
2024 kicked off in a major way for the Brazilian gambling market, as President Lula signed a federal bill that will enable online sports...
Manchester United & Stone Roses fuses fashion with football
Manchester United has announced a partnership with the ‘Madchester’ band Stone Roses and Adidas to create a new clothing collection.The three organisations have worked...
DAZN brings FIBA’s Courtside 1891 to deliver basketball content
FIBA is bringing its live streaming service, Courtside 1891, to DAZN to increase the visibility of FIBA World Cup and Qualifier games. DAZN will partner...
Boston Red Sox to feature in Netflix’s first MLB documentary
Boston Red Sox has announced that it will feature in two new shows on Netflix, making it the first Major League Baseball (MLB) team...
West Ham women’s VP Queenie Porter reveals the keys to commercial...
The synergy between football and commercial enterprise has not always been as seamless as it is today. In today's game, everything from the stadium to...
Argentina’s football teams signs deal with American Express
Argentine Football Association (AFA) has extended its sponsorship agreement with American Express.The AFA chose American Express to become the official card for the Argentine...