Behind The Badge: RCD Espanyol – new growth plans outside La...
Whilst RCD Espanyol continue to fight to earn promotion back to La Liga, its commercial team have been working equally hard to find new...
UFC brews support for veterans with new coffee sponsorship
UFC has selected Black Rifle Coffee Company (BRCC), a company founded to support veterans, as its organisation’s official coffee.The world’s premier mixed martial arts...
SBC Summit Rio to Host an Exclusive Meet-up for Sports Teams
SBC is set to host an exclusive gathering tailored for commercially driven sports team representatives attending SBC Summit Rio, taking place at the Windsor...
West Ham launches a Premier League first health partnership
West Ham United has announced WellO2 as its first official and exclusive respiratory supplier. The London team has become the first Premier League club to...
ESPN cements status as college sports home with reported CFP deal
ESPN has renewed its lucrative contract with the College Football Playoff (CFP) worth an estimated $7.8bn in total, according to sources cited by the...
Entain’s Ladbrokes Aus partners with UFC in regional deal
Entain has signed a two-year contract renewal with the UFC in Australia and New Zealand, swapping its Neds brand with Ladbrokes Australia as the...
England’s Netball Super League lands BBC and Sky coverage
England Netball has secured a major boost to visibility via agreements with two of the UK's biggest sports media outlets, Sky Sports and BBC...
Unibet launches ‘Follow Your Heart’ with Tour de Tietema
Unibet has launched a campaign with the Dutch cycling team to raise awareness about heart health issues within the cycling community.Kindred Group plc’s flagship...
SoFi and Jayson Tatum partner for $1m financial literacy initiative
US bank SoFi has announced a partnership with the Boston Celtics’ Jayson Tatum to offer and promote financial literacy by donating $1m. The SoFi Generational...
Super Bowl LVIII draws in 123.4m becoming most-watched US event ever
Last Sunday’s Super Bowl LVIII became the most-watched televised event in US history as 123.4 million viewers tuned in to watch the Kansas City...