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Commercial
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Sponsorship
Time to read: 2 min
BetMGM boosts brand recognition via New York Knicks and Rangers
November 11, 2021
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Fan Engagement
Time to read: 3 min
WTT builds on Tokyo 2020 success in MIGU broadcast deal
November 10, 2021
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UK
Time to read: 2 min
Man City announces ‘first of its kind’ regional deal with DreamSetGo
November 10, 2021
BREAKING
Fan Engagement
Time to read: 2 min
Matchroom partners with Bookies.com for Lopez vs Kambosos Jr
November 10, 2021
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Partners
Time to read: 2 min
Real Madrid brings fans ‘premium entertainment experiences’ with Adobe
November 9, 2021
BREAKING
Sponsorship
Time to read: 2 min
Man City takes Nissan partnership into third term
November 9, 2021
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Regions
Time to read: 2 min
Ooredoo sponsors upcoming FIFA World Cup and FIFA Arab Cup Qatar
November 9, 2021
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Spain
Time to read: 2 min
Celta Vigo grants AIX Investments La Liga brand presence
November 8, 2021
BREAKING
Europe
Time to read: 3 min
FC Lokomotiv Moscow joins Fonbet partnering push
November 8, 2021
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Media Rights
Time to read: 2 min
TotalEnergies Women’s Champions League expands international viewership
November 8, 2021
BREAKING
UK
Time to read: 2 min
FA Cup pursues Emirates title sponsorship until 2024
November 8, 2021
BREAKING
North America
Time to read: 2 min
WNBPA brings support to communities in Pepsi partnership
November 5, 2021
BREAKING
Sponsorship
Time to read: 2 min
Birmingham 2022 adds five more sponsors to deliver a ‘successful’ event
November 5, 2021
BREAKING
Partners
Time to read: 2 min
PFL promises ‘best-in-class’ merchandise following Legends Global link-up
November 5, 2021
BREAKING
Spain
Time to read: 2 min
FC Barcelona provides ‘a new interaction’ with Ownix
November 5, 2021
BREAKING
Europe
Time to read: 2 min
‘Record interest’ to host UEFA Women’s EURO
November 5, 2021
BREAKING
Media Rights
Time to read: 3 min
NBA extends beIN partnership to MENA region
November 5, 2021
BREAKING
Fan Engagement
Time to read: 2 min
BetMGM drafts Chris Johnson as brand ambassador state-specific focus
November 4, 2021
BREAKING
North America
Time to read: 3 min
NBA names DraftKings and FanDuel co-official sports betting partners
November 4, 2021
BREAKING
Partners
Time to read: 2 min
Leopardstown links with Racing Post as spectators return
November 4, 2021
NFL
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NFL
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NFL enters ‘first deal of its kind’ with Aristocrat Gaming
November 4, 2021
BREAKING
Media Rights
Time to read: 2 min
Fox Sports solidifies position as home of international soccer
November 4, 2021
UFC
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Boxing
Time to read: 2 min
UFC launches NFTs with Crypto.com partnership expansion
November 4, 2021
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
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Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026