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Commercial
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Fan Engagement
Time to read: 2 min
Manchester City signs Sony to enhance digital operation
November 30, 2021
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South America
Time to read: 2 min
CONMEBOL sees Crypto.com become ‘first of its kind’ branding integration across VAR
November 29, 2021
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Regions
Time to read: 2 min
Socios finalises football presence on Ballon d’Or red carpet
November 29, 2021
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Sponsorship
Time to read: 2 min
IPL crypto exchange collaborations banned by BCCI
November 29, 2021
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Oceania
Time to read: 2 min
Sydney Parks’ Stadium Australia ‘renamed and enhanced’ under Accor bid
November 26, 2021
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Partners
Time to read: 3 min
Boxer Nathan Quarless secures EPIC Risk Management sponsorship renewal
November 26, 2021
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Tennis
Time to read: 2 min
Rio Open serves ‘engaging content’ with Betway sponsorship
November 26, 2021
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Asia
Time to read: 3 min
Ligue Nationale Rugby further expands the sport in Japan with TV Asahi
November 26, 2021
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Media Rights
Time to read: 3 min
Amazon releases ‘never been seen’ action in FIM MotoGP series
November 26, 2021
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Media Rights
Time to read: 2 min
Eleven Italy elevates its basketball offering with FIBA deal
November 25, 2021
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Europe
Time to read: 2 min
Bayern Munich moves forward Supponor advertising partnership
November 25, 2021
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Europe
Time to read: 2 min
Alfa Romeo Racing fuels third season of PKN Orlen sponsorship
November 25, 2021
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Latest News
Time to read: 4 min
Fan-led review brings ‘turning point’ for UK football clubs
November 25, 2021
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Asia
Time to read: 2 min
Premier League fuels Castrol partnership for global engagement
November 25, 2021
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Fan Engagement
Time to read: 2 min
Sevilla FC rolls over TLCBet fan engagement partnership
November 24, 2021
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Fan Engagement
Time to read: 3 min
MLB catches on to Adobe fan engagement opportunities
November 24, 2021
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Europe
Time to read: 1 min
Paddy Power ends RTE broadcasting partnership ahead of new IBA code of conduct
November 24, 2021
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Fan Engagement
Time to read: 3 min
NFL collaborates with Ticketmaster on NFT entry
November 23, 2021
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Africa
Time to read: 2 min
FIH signs ‘first time’ SABC broadcasting partnership
November 23, 2021
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Italy
Time to read: 2 min
Coppa Italia welcomes on board Trenitalia naming rights deal
November 23, 2021
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Rugby
Time to read: 2 min
Pulseroll supports Rugby League teams in recovery partnership
November 23, 2021
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Italy
Time to read: 3 min
AC Milan ‘sets high standards’ in scoring SIRO hotel deal
November 23, 2021
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Europe
Time to read: 2 min
Betway strengthens NHL ties with New Jersey Devils linkup
November 22, 2021
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026