Tiger Woods and Nike end partnership after 27 years
Tiger Woods and Nike bring one of the most famous partnerships in the world of sports to an end.Worth $500m and spanning 27 years,...
Corinthians and Vai de Bet seal record R$370m sponsorship deal
Brazilian football club Corinthians has agreed a sponsorship deal with betting operator Vai de Bet, becoming the most lucrative of its kind in the...
How Infinite Athlete & Chelsea FC are accelerating AI sports data...
The summer of 2023 was a turbulent one for Chelsea FC, on-and-off the pitch. Whilst it was spending hundreds of millions of pounds on...
PWHL announces record attendance amid recent sponsorship deals
Professional Women’s Hockey League (PWHL) has shown growth after announcing a record attendance in the first week of the season. The game between Ottawa and...
Prostate Cancer UK and PDC reflect on ‘fantastic’ Paddy Power darts...
The CEOs of Prostate Cancer UK and the Professional Darts Corporation (PDC) have responded to the success of THE BIG 180 campaign.Launched in partnership...
UFC and WWE partnership teams merge to capitalise on sponsorship ventures
The partnership and sponsorship teams of the UFC and WWE have been merged by TKO Group Holdings, a subsidiary of the Endeavour holding company.TKO...
PSG will not make the Stade de France its new home
Paris Saint-Germain has decided to opt out of a concession deal that would have made the Stade de France its new home stadium. The Ligue...
Brazilian football team Juventude signs Stake as kit sponsor
Cryptocurrency gambling site Stake joins the Brazilian trend as they become footballing team, Juventude’s kit sponsor. Stake’s sponsorship of Juventude follows the launch of the...
BLAST Premier expands ahead of 2024 season
The Esports league, BLAST Premier, has added four new Affiliate Member Teams ahead of its Spring Groups in Copenhagen.After announcing the vacancy, BLAST received...
Betsson builds up Colombia profile with Atletico Nacional deal
Sweden-based bookmaker Betsson has secured another boost to its Latin American visibility via a partnership with Colombian football club Atletico Nacional.The three-year agreement will...