Content is King? Distribution is the real royal – LiveScore Group’s...
Increasing interconnectedness between betting and sports media, two already heavily-linked industries, has been a major talking point. No company has been at the forefront...
DAZN gets UK&I boost by launching app on Sky platform
DAZN has secured a major extension of its reach in the UK and Ireland via a partnership with Sky which will incorporate its app...
Argentine football betting engagement continues with VBET deal
The Argentine Football Association (AFA) has signed a regional partnership with betting operator VBET, focusing on Europe.A three-year arrangement, the partnership will encompass marketing...
Svenska Spel renews Swedish women’s football partnership
The partnership between the Association of Women’s Elite Football in Sweden (EFD) and Svenska Spel has been extended.Svenska Spel, a state-owned betting and gaming...
UEFA confident in Super League case despite ECJ ruling
The ill-fated European Super League (ESL) is back in the headlines following a ruling against UEFA and FIFA by the European Court of Justice...
MPs: Premier League plans ‘will not significantly reduce’ betting ad volume
MPs have been critical of the UK government’s approach to betting advertising in sports as laid out in the Gambling Act review White Paper...
William Hill makes Boxing Day debut at Aintree
888-owned bookmaker William Hill will sponsor the Boxing Day racing fixture at Liverpool’s Aintree racecourse for the first time this year.Out of the seven...
Reports: Amazon and Diamond Sports discuss investment option
Media reports suggest that Amazon has entered discussions to invest in regional sports programmer and Bally Sports operator, Diamond Sports. The Wall Street Journal quoted...
NHL extends BetMGM deal for ‘unforgettable’ fan-focused activations
The National Hockey League (NHL) has agreed to an extension of its North American sponsorship agreement with igaming provider BetMGM.As a result, BetMGM will...
Betsson named Greek Cup sponsor in latest local marketing push
Sports betting brand Betsson has extended its already highly-visible presence in the Greek football space, securing title sponsorship rights to the Greek Cup.The flagship...