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UK
Time to read: 2 min
Sheffield United nets new partnership with Bartercard UK
August 6, 2021
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Partners
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NASCAR announces plans for betting education project
August 6, 2021
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Partners
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Reading FC extends ‘special relationship’ with Casumo
August 6, 2021
West Ham, Olympic Stadium. David Sullivan
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Partners
Time to read: 2 min
Vitality clinches latest football sponsorship with West Ham United
August 6, 2021
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Data
Time to read: 3 min
Genius Sports secures NFL data agreement with DraftKings
August 5, 2021
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Europe
Time to read: 2 min
Brentford links with Hollywoodbets to ‘grow interest’ and ‘maximise returns’
August 5, 2021
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Media Rights
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RMG and RCTC sign India-facing media deal for UK and Ireland racing
August 5, 2021
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Partners
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Deportivo Alavés embraces crypto with Bitci.com deal
August 5, 2021
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Partners
Time to read: 3 min
EFL launches ‘Small Businesses United’ partnership with eBay
August 5, 2021
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Partners
Time to read: 2 min
Bordeaux re-signs Winamax as principal shirt sponsor
August 4, 2021
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Sponsorship
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CVC takes €2.7bn stake in newly formed LaLiga commercial company
August 4, 2021
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Partners
Time to read: 2 min
FTX and Dolphin reveal plans for NFT sports marketplace launch
August 4, 2021
BREAKING
Partners
Time to read: 2 min
Canadian Football League links with BetRegal
August 4, 2021
BREAKING
Sponsorship
Time to read: 3 min
Everton FC launches Socios.com Fan Token
August 4, 2021
BREAKING
Partners
Time to read: 2 min
Legends makes PFL investment in strategic tie-up
August 3, 2021
BREAKING
Partners
Time to read: 2 min
Manchester City renews regional deal with Healthpoint
August 3, 2021
BREAKING
Media Rights
Time to read: 3 min
NBC enters talks with advertisers over Tokyo 2020 viewership decline
August 3, 2021
BREAKING
Partners
Time to read: 2 min
F1 enhances BWT sustainability partnership
August 3, 2021
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Fan Engagement
Time to read: 2 min
Ethernity launches Alex Ovechkin NFTs authenticated collection
August 3, 2021
BREAKING
Integrity
Time to read: 3 min
GFA forfeits ‘$5m’ sponsorship over match-fixing claims
August 3, 2021
BREAKING
Partners
Time to read: 1 min
Indianapolis Colts expand ‘unique’ FanDuel marketing collaboration
August 2, 2021
00:30
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Fan Engagement
Time to read: 2 min
Ladbrokes builds anticipation in 2021/22 football campaign
August 2, 2021
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Partners
Time to read: 2 min
Fonbet adds FC Rubin Kazan to expanding sponsorship portfolio
August 2, 2021
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
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Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026