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Sponsorship
Time to read: 2 min
FIGC: Italian ad ban ‘bringing sports sector to its knees’
August 2, 2021
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Partners
Time to read: 2 min
VBET named Ukrainian Football Cup title sponsor
August 2, 2021
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Legal
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Rangers locked in legal dispute over SPFL Cinch title sponsorship
August 2, 2021
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Hospitality
Time to read: 3 min
Churchill Downs reveals plans for capital investments into racetrack
July 30, 2021
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Fan Engagement
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Southampton reveals £2.5m stadium improvement plans to elevate fan experience
July 30, 2021
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Partners
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Allianz upgrades FC Barcelona sponsorship
July 30, 2021
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Partners
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Betway adds VfB Stuttgart to ‘enviable’ sponsorship roster
July 30, 2021
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Partners
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Wolves joins forces with Evil Geniuses esports outfit
July 30, 2021
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Partners
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Borussia Dortmund retains Würenbacher as regional partner
July 30, 2021
DraftKings
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Hospitality
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DraftKings aligns with Sports & Social for ‘upscale’ sports bars
July 30, 2021
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Partners
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AC Milan signs up Celly as official mobile phone accessories partner
July 29, 2021
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Sponsorship
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Deloitte: European football market revenues contract for first time in a decade
July 29, 2021
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Fan Engagement
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RealFevr launches football-themed NFT marketplace
July 29, 2021
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Sponsorship
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Marshawn Lynch signs on as BetMGM brand ambassador
July 29, 2021
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Partners
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DraftKings becomes Boston Red Sox DFS provider
July 29, 2021
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Fan Engagement
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Stats Perform acquires 13 Strides to drive fan engagement strategy
July 28, 2021
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Partners
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Betfred Super League announces Steeden extension
July 28, 2021
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Partners
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AS Roma finalises €36m Zytara Labs blockchain shirt sponsorship
July 28, 2021
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Partners
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TikTok signs up as official creator platform for Lions’ South African tour
July 28, 2021
PAC college athletics leveraging EPIC Global Solutions education programmes
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Partners
Time to read: 4 min
Gannett inks ‘historic’ Tipico sports betting partnership
July 28, 2021
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Partners
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UEFA partners with Engelbert Strauss for Europa League and Europa Conference
July 28, 2021
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Partners
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Therabody makes first foray into US with Seattle Sounders
July 28, 2021
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Partners
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Atlético River Plate forms Codere sponsorship pact
July 27, 2021
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026