Adidas set to replace Nike as Saudi ball sponsor mid-season
The Saudi Pro League (SPL) has unveiled Adidas as its new match ball sponsor for the remainder of the 2023/24 season. German sportswear brand Adidas...
Ajax & Adidas to hit 30-year milestone in partnership extension
Ajax and Adidas have extended their long-term partnership, in a move which will see it exceed 30 years under the terms of the new...
Top athletes invest in TGL amid APEX’s acquisition
APEX has announced several sports stars will join the likes of Steph Curry as investors of TGL San Francisco Golf Team (SFGT). With the inaugural...
BetMGM unveiled as new title sponsor for Ascot raceday
Ascot has announced BetMGM as the title sponsor for the Clarence House Chase Raceday on 20 January. As part of the deal, BetMGM will sponsor...
Oddschecker and Low6 continue cooperation with WhoScored.com deal
WhoScored.com, a football statistics site owned by Oddschecker Global Media, has become the latest client of Low6’s fan engagement solutions.A partnership between the website...
LeBull Portugal announce Luis Figo as newest brand ambassador
Portuguese online betting and casino website LeBull has signed ex-footballer Luis Figo as a brand ambassador. After receiving support from Digitain, LeBull began operating in...
French bookies told to rein in marketing around Euros and Paris...
French betting firms have been cautioned to ensure marketing activity is moderated during what is set to be an active sporting year by the...
‘New generation is gravitating to the game’: the upward trend in...
The growth trajectory for women’s sport over recent years has been undeniable, proven in stadium attendees, television or viewing figures, betting turnover and commercial...
Feyenoord partners with Endeavor Streaming to create ‘Feyenoord ONE’
Dutch football club Feyenoord has partnered with Endeavor Streaming to create the league's first club-dedicated streaming platform.Eredivisie champions plan to launch the streaming platform...
Aston Villa agrees Adidas deal dropping controversial Castore kits
Aston Villa has reportedly agreed a kit manufacturer with Adidas and will drop its current deal with Castore after its ‘wet-look’ kits led to...