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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

First for bodybuilding as Mr Olympia Brasil forms UpSports.Bet deal

Bodybuilding championship, Mr Olympia Brasil, has announced a collaboration with UpSports.Bet.Heralded as an ‘unprecedented action in the global betting industry’, the deal is the...

DRL expands a ‘new frontier of tech-driven sports’ with Google Cloud

The Drone Racing League (DRL) has partnered with Google Cloud to bring the first professional drone race to Silicon Valley, launching during the 2022–23...

Castore to drive maximum performance with Oracle Red Bull Racing

Oracle Red Bull Racing has partnered with Castore as the sportswear brand will supply the Oracle Red Bull Racing Team personnel with kit.From 2023,...

Capgemini to increase ‘global support’ for Rugby with IRFU

The Indian Rugby Football Union (IRFU) has announced a partnership with Capgemini in support of India’s Rugby 7s teams. The information technology company is already...

Manny ‘PacMan’ Pacquiao becomes an M88 Mansion ambassador

Manny ‘PacMan' Pacquiao has announced that he has become the latest ambassador of Asian online betting platform M88 Mansion.The Filipino boxer is set to...

ECL names Stake.com a main partner of European Cricket Championships

The European Cricket Championships has named Stake.com as a principal partner of the European Cricket League (ECL) competition.Taking place from 12 September to 14...

UEFA and bwin launch fan-led ads across European territories

In UEFA’s partnership with Bwin, the pair have announced a ‘Love Knows No Boundaries’ ‘fan-led’ campaign which will go live in its seven key...

ETTU places integrity as its ‘top priority’ with Sportradar

The European Table Tennis Union (ETTU) and Sportradar Integrity Services has formed a partnership to oversee match safeguarding across the body’s events.The deal sees...

RacingTV to leverage 2mee’s direct human messaging system

Seeking a means to better promote its live betting offers, RacingTV has struck a partnership with ‘direct human messaging’ platform 2mee.The company has produced...

Saudi Arabia leads Greece and Egypt in bid for 2030 World...

Media reports suggest that Saudi Arabia is due to make a joint bid for the 2030 World Cup, alongside Greece and Egypt. According to The...