FCB Melgar, one of Peru’s oldest football clubs, has named online betting brand Stake as its official sponsor for the 2025 season.
As part of the agreement, Stake’s logo will be featured across the chest of the men’s, women’s, and Liga 3 team kits. This deal marks the first time a sponsor has supported all three sides simultaneously.
Ricardo Bettocchi, Administrator of FBC Melgar, commented: “This alliance with Stake reinforces our commitment to keep FBC Melgar as a reference in Peruvian and South American football.
“Having the support of an international brand that trusts our project is a great step to continue strengthening all our categories. We are excited about the benefits that this collaboration will bring to our institution and to the entire ‘rojinegra’ family.”
The “Rojinegros” fans will reap the deal’s benefits from the beginning. Stake Peru has offered supporters a free bet to “enjoy a complimentary wager and experience the excitement of football with even more passion”.
Diana Otálora, Latam Manager at Stake, stated: “At Stake, we are proud to partner with FBC Melgar, a historic club that represents passion and excellence, reinforcing our vision of connecting with sports communities in Latin America and actively contributing to their success.
“This agreement, in the context of the growing regulated market in Peru, reflects our intention to contribute to the development of football at all levels and our presence in the region.”
As noted by Otálora, this partnership aligns with Stake’s Latin America strategy, with the betting brand recently increasing its presence in the region.
Stake is already an established brand in Europe and North America, generally connecting more with a younger gambling demographic than its competitors due to its digital-first stance and partnership portfolio.
Like many gambling companies, Stake relies heavily on brand ambassadors and sports marketing to build up its user base. This has seen the company secure deals with rapper Drake and an F1 title partnership with Sauber Motorsport.
However, recent activity has highlighted the company’s ambitions in Latin America, signing former Argentine footballer Sergio Agüero and UFC star Alex Pereira as brand ambassadors last year.
