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Fitzdares unveils new Chester club and Royal Windsor sponsor expansion
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Europe
Time to read: 3 min
Fitzdares unveils new Chester club and Royal Windsor sponsor expansion
December 6, 2024
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Fan Engagement
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Newcastle Utd and InPost partnership extension focuses on e-commerce
December 5, 2024
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Asia
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2034 World Cup could be moved to winter in Saudi Arabia
December 4, 2024
NFLPA takes bookmaker to court over NFT licencing payments
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Fan Engagement
Time to read: 3 min
Genius Sports to create Madden-esque experience for NFL clash with NBC and EA Sports
December 3, 2024
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Football
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Nike secures multi-year deal with Uruguayan football team
December 3, 2024
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Fan Engagement
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IMG to continue building social media strategies for NHL 
December 3, 2024
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Data
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Saudi Pro League extends Stats Perform deal to include AI integration
December 2, 2024
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Football
Time to read: 2 min
West Ham United scores new Ohana Development partnership
December 2, 2024
Formula E partners with ITV in return to UK free TV
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Europe
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Formula E partners with ITV in return to UK free TV
December 2, 2024
Female Ice hockey player during a game in an arena.
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Fan Engagement
Time to read: 2 min
PWHL fans gain access to streaming via FanDuel app
November 29, 2024
Saudi Pro League partners OneFootball for enhanced fan engagement
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Asia
Time to read: 2 min
Saudi Pro League partners OneFootball for enhanced fan engagement
November 29, 2024
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Football
Time to read: 6 min
Goalden View: Ranking footballers by fame and not performance
November 29, 2024
King Power Stadium, home stadium of Leicester city football club.
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Europe
Time to read: 3 min
Leicester partner BC.GAME reportedly to lose Curaçao betting licence 
November 29, 2024
Middlesbrough kit.
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Football
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Middlesbrough Foundation celebrated with Kindred’s shirt gesture
November 28, 2024
Legs of male hockey player in sports uniform and skates moving down rink in front of camera against stadium environment while going to shoot puck.
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Fan Engagement
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PokerStars moves to up US visibility with Philadelphia Flyers deal
November 28, 2024
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Football
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Portugal national football team partners with Puma ending Nike deal
November 28, 2024
Crypto.com on sports betting
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Fan Engagement
Time to read: 3 min
Crypto.com sponsors The Showdown in latest sports marketing move
November 28, 2024
Zurich, Switzerland - July 26, 2024: FIFA headquarters in Zurich Switzerland.
BREAKING
Football
Time to read: 2 min
FIFA extends longstanding partnership to cover Club World Cup
November 27, 2024
English rugby has ‘great deal to be positive about’ despite losses says RFU
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Europe
Time to read: 3 min
English rugby has ‘great deal to be positive about’ despite losses says RFU
November 27, 2024
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Fan Engagement
Time to read: 3 min
Paddy Power continues The Big 180 initiative with Prostate Cancer UK
November 26, 2024
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Latest News
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Australian Open serves up Haier two-year sponsorship deal
November 26, 2024
BANGKOK,THAILAND-SEPTEMBER 2: Logo of Al Nassr Football Club on the Jersey on September 2,2024.
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Asia
Time to read: 3 min
Al Nassr teams up with Mkers to redefine competitive gaming
November 26, 2024
Barcelona announces ‘Mobile Barca’ as part of wider stadium project
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Europe
Time to read: 2 min
Barcelona announces ‘Mobile Barca’ as part of wider stadium project
November 25, 2024
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Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
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Manchester City found guilty of almost all 155 charges
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