Newcastle Falcons gets its Red Bull wings
Red Bull closes in on its next sporting challenge as it enters the world of Rugby Union. The Newcastle Falcons are reportedly set to be...
Legends Charity Game partners with Ringier Sports Media Group
The Legends Charity Game, a high-profile football event set for September 15, 2025 in Lisbon, has announced a strategic media partnership with Ringier Sports...
Partnership Playbook: Revolut, Stanley, eToro
Welcome to Insider Sport‘s latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and...
Why Manchester City isn’t just selling football anymore
An insider look into Manchester City’s partnership with tech company VTEX. Over the years, Manchester City’s strategy has moved well beyond matchdays. The focus is...
Can digital intimacy help commercialise women’s golf?
As the AIG Women’s Open prepares for a record-setting return to Wales, The R&A’s new Hero Messages initiative aims to deepen fan engagement and...
Rookies power record WNBA brand growth amid league expansion
The 2024 WNBA Draft class has proven to be one of the most important in the growth of the league, as players such as...
Why digital engagement is the real EURO 2025 winner
EURO 2025 has been the platform this summer to exemplify the growth of women’s football, but its digital engagement that has FotMob championing the...
Women’s football is growing fast – far beyond Europe
While Europe celebrates record crowds and primetime drama, a parallel story is unfolding in Morocco.England’s Lionesses booked their place in the final of the...
Partnership Playbook: Guiness, Oatly, Mr Vegas
Welcome to Insider Sport‘s latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and sponsorships.This week’s...
Manchester United uses landmarks to make fans fall in love
Manchester United brings a supporter’s idea to life ahead of its US pre-season tourManchester United will mark the beginning of its North American pre-season...