IMG expands esports connections as strategic partner of GEF
The Global Esports Federation (GEF) has appointed sports, fashion, events and media brand, IMG, as its new strategic partner. The collaboration, which focuses on Esports...
UCI continues 27-year-long Tissot partnership
The Union Cycliste Internationale (UCI) has extended its partnership with Swiss Watchmaker, Tissot, with the original collaboration dating back to 1995.The firm is the...
Dillian Whyte partners with Lucky Block ahead of title clash
Heavyweight boxer Dillian Whyte has been announced as the latest brand ambassador of crypto sports games platform Lucky Block, ahead of this weekend’s WBC...
Rockies’ Blackmon joins Maximbet in first for sports betting industry
Colorado Rockies outfielder Charlie Blackmon has been signed by MaximBet in sports betting’s first-ever partnership with an active pro baseball player.The partnership states that...
Padres picks Motorola in ‘first of its kind’ jersey patch partnership
The San Diego Padres have announced that Chicago-based telecommunications company, Motorola, will serve as the official jersey patch partner of the team beginning with...
Penguins partner Highmark under new jersey advertising programme
The National Hockey League’s (NHL) Pittsburgh Penguins have formed a multi-year agreement with Highmark, which places the Highmark Blue Cross Blue Shield patch on...
Rival enters combat sports space with PFL gaming partnership
The Professional Fighters League (PFL) has formed a partnership with gaming platform, Rival, which will launch the sports league’s dedicated gaming community.The collaboration enables...
Buffalo Bills partner ‘vastly experienced’ Legends for new stadium
The National Football League’s (NFL) Buffalo Bills have announced a partnership with data-intelligence-fueled experiences company, Legends, to lead planning, project management, sales and partnerships...
FIVB World Championship moved from Russia to Poland and Slovenia
The Fédération Internationale de Volleyball (FIVB) and Volleyball World have revealed that Poland and Slovenia will host the FIVB Volleyball Men’s World Championship 2022.In...
NASCAR strengthens Sportradar’s presence in expanding US betting space
The National Association for Stock Car Auto Racing (NASCAR) has formed a deal with Sportradar which further strengthens the Swiss sports data and technology...