Las Vegas to host F1’s new ‘eagerly anticipated’ night race
Las Vegas is set to host Formula One’s new night event from 2023, named The Las Vegas Grand Prix, which will be one of...
Miami Marlins ‘exceeds expectations’ in PNC Bank sponsorship renewal
Miami Marlins has announced PNC Bank as the Major League Baseball (MLB) team’s newest pillar partner in a multi-year sponsorship extension.The expansion sees the...
Cazoo strengthens commitment to snooker in first British Open sponsorship
The World Snooker Tour (WST) has expanded its partnership with online car retailer, Cazoo, as the latter becomes the main sponsor of the British...
DAZN finalises ‘new flavour’ La Liga coverage with Movistar Plus+
DAZN has confirmed a non-exclusive deal with Movistar Plus+ which will distribute the global sports streaming platform’s La Liga content beginning from next season.DAZN...
Cleveland Cavaliers continues to carry Cliffs branding on team kit
Cleveland Cavaliers of the National Basketball Association (NBA) and Cleveland-Cliffs have expanded their existing multi-year marketing agreement which places the Cliffs logo on the...
Euroleague Basketball extends decade-long streaming deal with IMG Arena
Euroleague Basketball has announced an extension of its long-standing partnership with Sports content and technology hub, IMG Arena, which facilitates live streaming rights for...
8XBet and Teddy Sheringham: Working with the best in sports sponsorships
Partnerships between companies and sports figures are part and parcel of marketing in the betting industry, but firms need to consider which athlete or...
MLS partners Sorare in ‘new era of sports fandom’ NFT collection
Major League Soccer (MLS) has formed a partnership with Sorare to launch the league’s official NFT Fantasy game, offering NFTs for all of its...
‘Highly anticipated’ Golovkin vs Murata fight sponsored by Stake.com
The upcoming middleweight boxing match between Gennady Golovkin and Ryōta Murata on 9 April is being sponsored by cryptocurrency betting platform, Stake.com.Fans in attendance...
AS Monaco first in Ligue 1 to enter ‘new NFT universe’...
AS Monaco has partnered with Capital Block to become the first football club in Ligue 1 to collaborate with a Non-Fungible Token (NFT) consulting...