Parimatch cuts ties with Russian Esports outfit Team Spirit
Parimatch has ended its partnership with Russian esports organisation Team Spirit, due to the country’s military conflict in Ukraine.In collaboration since 2019, Team Spirit...
MLB brings Capital One cardholders ‘exclusive tickets and experiences’
Major League Baseball (MLB) has partnered with Capital One which becomes the league's official bank and credit card partner, as well as the presenting...
Atlético Mineiro extends Betano front-of-shirt sponsorship
Atlético Mineiro has announced the renewal of its sponsorship agreement with Betano, which will continue to appear on the team's shirt until the end...
FIFA fills final partner position for World Cup with QatarEnergy
FIFA has revealed QatarEnergy as an official partner which joins the line-up of companies supporting the upcoming FIFA World Cup Qatar 2022. The liquified natural...
MediaWorks ‘elevates the profile’ of women’s rugby in World Cup sponsorship
The Rugby World Cup 2021 has announced radio and outdoor media company MediaWorks as an official sponsor of the tournament which had been postponed...
Sport Climbing viewership rises in Europe with Discovery deal
The International Federation of Sport Climbing (IFSC) has formed a partnership with Discovery Sports, which will broadcast all IFSC World Cup and World Championship...
Liverpool FC launches its first ‘charitable’ NFT collection
Liverpool FC (LFC) is launching its first official NFT collection - the LFC Heroes Club - in a partnership with digital artwork company, Sotheby’s.The collection...
NBC and PointsBet expand Chicago Bulls BetCast to cover further three...
NBC Sports Chicago and PointsBet have revealed that they are to present a three-game series of alternate sports-betting presentations, entitled BetCast, covering Chicago Bulls...
NFL and StatusPRO create ‘new era’ VR gaming title
The National Football League (NFL) has formed a partnership with sports technology and gaming company, StatusPRO, to create an NFL-licensed virtual reality (VR) simulation...
LaLiga Tech and 1190 Sports combat piracy in major sports competitions
LaLiga Tech, a sports and entertainment industry technology provider, has partnered with 1190 Sports to protect sports competitions in Latin America against piracy as...