Rival enters combat sports space with PFL gaming partnership
The Professional Fighters League (PFL) has formed a partnership with gaming platform, Rival, which will launch the sports league’s dedicated gaming community.The collaboration enables...
Buffalo Bills partner ‘vastly experienced’ Legends for new stadium
The National Football League’s (NFL) Buffalo Bills have announced a partnership with data-intelligence-fueled experiences company, Legends, to lead planning, project management, sales and partnerships...
FIVB World Championship moved from Russia to Poland and Slovenia
The Fédération Internationale de Volleyball (FIVB) and Volleyball World have revealed that Poland and Slovenia will host the FIVB Volleyball Men’s World Championship 2022.In...
NASCAR strengthens Sportradar’s presence in expanding US betting space
The National Association for Stock Car Auto Racing (NASCAR) has formed a deal with Sportradar which further strengthens the Swiss sports data and technology...
Cazoo strikes further links in football with LOSC partnership
Lille Olympique Sporting Club (LOSC) has formed a multi-year agreement with online automobile retailer Cazoo which becomes the main partner and new jersey sponsor...
Socios.com forms partnerships with 13 NFL teams
Fan influence and rewards app, Socios.com, has created partnerships with 13 National Football League (NFL) teams, following its entry into the league last November...
PSG and GOAT develop ‘creative experiences’ in sleeve sponsorship
Paris Saint-Germain (PSG) has formed a partnership with GOAT as the online sneakers, apparel and accessories platform becomes the new official sleeve sponsor of...
Australian cricket enters NFT era with Rario
Cricket Australia (CA) and the Australian Cricketers Association (ACA) have formed a multi-year licensing deal with Singapore-based collectibles platform Rario and Non-Fungible Token (NFT)...
Cazoo enters Bundesliga with SC Freiburg sponsorship
SC Freiburg has formed a partnership with Cazoo which becomes the team’s main partner and shirt sponsor from the beginning of the 2022/23 season.In...
FIFA Women and Xero to aid small businesses via new partnership
Small business management platform, Xero, has been named as a FIFA Women’s football partner under FIFA’s new commercial partnership structure that will come into...