Hancock Prospecting sponsors Australian Olympic Team in ‘change-making’ deal
The Australian Olympic Committee (AOC) has announced a partnership with Hancock Prospecting, as the mining company sponsors the country’s olympic team.Until 2026, the collaboration...
IOC hires brand ambassadors as match-fixing ‘ruins passion of the sport’
The International Olympic Committee (IOC) has appointed eight new brand ambassadors in a bid to raise awareness of the dangers of match-fixing and manipulation.With...
SailGP signs Mubadala as Grand Final title sponsor
SailGP has announced a new partnership with Mubadala Investment Company which will become the title partner of the Season 2 Grand Final. Taking place in...
Ski Classics ends Visma seven-year title partnership
Ski Classics has made the decision to end its partnership with Visma after season XII, which has been the title partner of the competition...
NHL powers modern consumer experiences with Extreme Networks Wi-Fi
The National Hockey League (NHL) has formed a partnership with Extreme Networks which names the company the official Wi-Fi analytics provider and a Wi-Fi...
Manchester City signs sponsorship with second Mubadala-backed firm
Manchester City FC has announced a new partnership with Aldar Properties PJSC which sees the company become the club’s official real estate partner.The sponsorship...
Frost to ‘share her views’ via Betfair ambassador role
English jockey, Bryony Frost, has been named a brand ambassador of Betfair - a subsidiary of Flutter Entertainment.Frost joins the group after winning the...
TikTok named as debut title partner for Women’s Six Nations
Six Nations Rugby has announced a partnership with TikTok which will see the social media platform become the Women's Six Nations’ first ever title...
Betting firms drive record sponsorship revenue for NFL in 2021 season
The National Football League (NFL) has seen a record of $1.8 billion in sponsorship revenue this season, according to new data from IEG.In particular,...
Ironman heightens performance and recovery with Hyperice
Ironman has announced that high-performance wellness brand, Hyperice, is the new official recovery technology of the Global Ironman Triathlon Series. Following on from an almost...