Tennis Australia extends ‘compelling’ ESPN coverage
Tennis Australia and ESPN International have expanded their broadcast partnership of the Australian Open across Latin America, Brazil and the Caribbean. For a further 10...
NHL introduces Interwetten as official partner in Austria and Germany
The National Hockey League (NHL) has formed a partnership which sees Interwetten become one of its official partners in Austria and Germany. The collaboration sees...
PMU names Antoine Griezmann as latest brand ambassador
Antoine Griezmann has become the latest brand ambassador for Pari Mutuel Urbain (PMU), fronting a new advertising campaign for the betting operator. The Atlético Madrid...
Svensk Fotboll serves Svenska Spel sponsorship extension
Svensk Fotboll (SVFF), Sweden’s Football Association, has extended its partnership with Svenska Spel as the principal sponsor of Swedish national football teams.For another seven...
Argentine FA links with Binance as crypto engagement deepens
In a strengthening of its ties to cryptocurrency and blockchain technology, the Argentine Football Association (AFA) has announced a partnership with crypto-exchange Binance.Under the...
The Skinny Food Co establishes trio of Championship team sponsorships
Healthy nutrition brand The Skinny Food Co. has announced partnerships with Championship clubs Huddersfield Town FC, Birmingham City FC and Hull City FC.All running...
Boodles as newest Cheltenham Gold Cup sponsor
The Cheltenham Gold Cup has announced British jewellers, Boodles, as the latest sponsor of the upcoming competition.The brand looks to continue its support for...
Genius Sports expands multi-sport data partnership with Betway
Genius Sports has agreed an expanded official data, live streaming and fan engagement partnership with online sports betting and gaming brand, Betway.The collaboration looks...
Sky Sports continues to serve as home of DP World tour
Sky Sports has confirmed that it will continue as the official broadcaster of the DP World Tour in the UK and Ireland until at...
PokerStars accelerates motorsports presence with Red Bull Racing
Red Bull Racing has announced a partnership with online gambling and entertainment brand PokerStars ahead of the 2022 Formula One season.The multi-year deal will...