fuboTV supplies Canada with live Premier League matches
The Premier League is to be broadcast in the Canadian market for the next three seasons with live streaming platform fuboTV.In becoming the league’s...
Grand National capacity returns to 70k whilst Ascot numbers reduced
The Racing Post has reported that the total attendance for this year’s Randox Grand National will return to its pre-pandemic level of 70,000, although...
PGA Tour films first-time ‘insightful’ Netflix documentary
The PGA Tour, along with golf’s major championships, has announced that it will release a Netflix documentary which will follow the stories of top...
Formula E continues low-carbon commitment with DHL deal
Formula E has extended its partnership with delivery service DHL in a bid to promote e-mobility, smart cities and low-carbon lifestyles.The collaboration sees the...
EHF dives into ‘first of its kind’ TikTok collaboration
The European Handball Federation (EHF) has announced a partnership for the Men’s EHF EURO 2022 with video-focused social media platform TikTok.In what has been...
Serie A seizes digital market opportunities in Socios.com deal
Serie A has agreed a partnership with cryptocurrency platform Socios.com which will become the official partner of the Italian league.Activated tonight after the Inter...
Sports’ ties with betting industry faces fan criticism in Germany
The prevalence of sports betting sponsorships, advertising arrangements and general media exposure has been questioned by a German football supporters’ ‘fan alliance’, Unsere Kurve...
Nicholas Horbaczewski: DRL crypto deal takes competition to ‘whole new dimension’
As the sports industry is beginning to grow engagement through cryptocurrency and NFTs, drone racing is also attracting attention as an emerging sector through...
Team Spirit extends Parimatch deal to cover 2022
Esports organisation Team Spirit has updated and renewed its partnership with Ukrainian sports betting operator Parimatch Tech, with content creation and sponsorship caveas.The renewal,...
UFC reaches new audiences in Spain and Netherlands deals
The Ultimate Fighting Championship (UFC) has announced media agreements with discovery+ which will become the home of the sport in the Netherlands, along with...