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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Racing League 2022 secures first time coverage with ITV4

Racing League has finalised an agreement with ITV Racing for the 2022 competition to be broadcast live on ITV4 for the first time.With six...

Maxbet nets exposure with ‘exciting’ Euroleague Basketball deal

Euroleague Basketball has formed a partnership with MaxBet, which becomes the premium betting partner of the Turkish Airlines EuroLeague and the 7DAYS EuroCup in...

Huddersfield Town boosts BK8 brand visibility until end of season

Huddersfield Town has named gambling firm BK8 as its official global betting partner for the remainder of the 2021/22 season.The company’s logo is set...

AC Milan builds Populous partnership in selecting architect for stadium

AC Milan, along with FC Internazionale Milano, has announced that Populous has been chosen as Architect for their new Milan stadium.Over the next weeks,...

Bundesliga extends ‘accessible and interactive’ Sportradar deal

Bundesliga International has agreed to a five-year extension of its long-term data partnership with Sportradar.As the official provider of betting and streaming rights for...

FINA strives for growth of aquatics in Myrtha Pools extension deal

The International Swimming Federation (FINA) has extended its partnership with Myrtha Pools which will continue as one of the organisation’s official partners until 2025.For...

Inter Miami FC names XMANNA as first ever sleeve sponsor

Inter Miami CF has announced a partnership with software technology company XMANNA to become the club’s first-ever jersey sleeve sponsor.The multi-year collaboration also sees...

FIFA pins opportunities of women’s football growth in VISA deal

FIFA has announced Visa as the first Global FIFA women’s football partner, which comes into effect in 2023.In collaboration since 2007, the partners’ new...

Worcester Warriors runs Tebwin.com sports betting partnership

Gallagher Premiership Rugby club Worcester Warriors has named online casino and sportsbook Tebwin.com the official betting partner of the team.In a bid to increase...

Olympique de Marseille brings interaction to Asian markets with JBO

French Ligue 1 side Olympique de Marseille has extended its partnership with Just Bet Online (JBO) as the club’s official asia betting partner.The collaboration...