FC Lokomotiv Moscow joins Fonbet partnering push
FC Lokomotiv Moscow has signed a five-year sponsorship agreement with Fonbet, as the latter becomes the official partner of the Russian Premier League (RPL)...
TotalEnergies Women’s Champions League expands international viewership
As the TotalEnergies Women’s Champions League kicked-off last week in Cairo, Egypt, a number of international broadcasters have acquired the rights for the competition.With...
FA Cup pursues Emirates title sponsorship until 2024
The FA Cup has extended its partnership with Emirates by a further three seasons which will see the competition continue to be called the...
WNBPA brings support to communities in Pepsi partnership
The Women's National Basketball Players Association (WNBPA) has partnered with Pepsi Stronger Together - PepsiCo's series of grassroots initiatives - supporting causes important to...
Birmingham 2022 adds five more sponsors to deliver a ‘successful’ event
The Birmingham 2022 Commonwealth Games has introduced an additional five providers to its list of sponsors to provide services, systems and equipment to deliver...
PFL promises ‘best-in-class’ merchandise following Legends Global link-up
The Professional Fighters League (PFL) has announced that Legends Global Merchandise (LGM) will become the exclusive e-commerce provider for the sport. Under the new multi-year...
FC Barcelona provides ‘a new interaction’ with Ownix
FC Barcelona has signed a new agreement with Ownix to make Barça Non-Fungible Tokens (NFTs), based on photos and videos featuring ‘iconic moments’ from...
‘Record interest’ to host UEFA Women’s EURO
UEFA has announced that it has received five declarations of interest representing eight member associations to host the UEFA European Women's Championship Final in...
NBA extends beIN partnership to MENA region
The National Basketball Association (NBA) has announced a multiyear extension of its existing broadcast and digital partnership with beIN Media Group that will see...
BetMGM drafts Chris Johnson as brand ambassador state-specific focus
BetMGM has moved to strengthen its ties to the sports industry, specifically American football, whilst also enhancing its marketing in Tennessee and Arizona by...