Monster Energy nets Aston Villa sponsorship
Aston Villa FC has named Monster Energy its new official energy drink partner under the terms of a two-year agreement.The deal will enable Monster...
PointsBet named NFL official sportsbook partner
US sports betting operator PointsBet has been named the official sportsbook partner of the National Football League (NFL), as the American sports space increasingly...
AS Monaco makes NFT debut with Sorare partnership
French Ligue 1 club AS Monaco has become the latest top-flight professional football club to partner with Sorare, making its debut in the Non-Fungible...
Kindred scores National League sponsorships for 32Red and Unibet
The Vanarama National League has signed agreements with sports betting operators 32Red and Unibet, naming the Kindred Group brands its principal betting partners.Under the...
Ukrainian ice hockey names VBET as title sponsor
The Ukrainian Ice Hockey Federation (FHU) has announced VBET as its new title partner, including sponsorship of the country’s national team.Both VBET and the...
FanDuel renews Sportradar partnership to strengthen in-play offering
US-focused sports betting operator FanDuel has renewed its contract with Sportradar, maintaining the Swiss company’s status as the data and odds supplier for the...
COPA90 appoints Petrit Berisha to oversee crypto engagement
Football media company COPA90 has appointed Petrit Berisha as its Head of Cryptomedia, a new role centred around guiding the firm’s use of blockchain...
BioSteel replaces Gatorade official sports drink of LA Lakers
The LA Lakers has named BioSteel as its official sports drink, replacing 25-year partner Gatorade and marking the firm’s ninth sports collaboration.BioSteel branding will...
Chicago Bulls latest sports team to partner with Socios
National Basketball Association (NBA) franchise the Chicago Bulls has become the latest sports team to leverage Socios.com to enhance its fan engagement activities.Part of...
Liverpool to ‘generate global exposure’ for ThinkMarkets via new partnership
Online trading broker ThinkMarkets has become the latest addition to Liverpool FC’s sponsorship portfolio, becoming the Reds’ global trading partner.The duo will collaborate on...