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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Socios.com adds CPL to list of sports partners

The Caribbean Premier League (CPL) has partnered with blockchain technology platform Socios.com, further enhancing the firm’s presence in the sports space.As a result of...

Caesars strikes ‘first of its kind’ partnership with Fiesta Bowl

Caesars Entertainment has struck an agreement with the Fiesta Bowl Organisation, marking the first time a betting and gaming company has signed a deal...

Entain renews SportsAid partnership ahead of Paris 2024

Sports betting and gaming company Entain has renewed its partnership with charity  SportsAid, maintaining its support for British Olympic and Paralympic athletes.The partnership extension...

Horizm expands sports portfolio with CWI partnership

Digital inventory management firm Horizm has partnered with Cricket West Indies (CWI), with the aim of unlocking revenues from the governing bodies website and...

Bournemouth names QuinnBet official betting partner

AFC Bournemouth has added sports betting and igaming operator QuinnBet into its sponsorship portfolio, naming the company its official UK and Republic of Ireland...

Queensland to host remaining Rugby Championship matches

The remaining Rugby Championship test matches will be held in the Australian state of Queensland, following last minute changes to the schedule due to...

Amazon secures Napoli sleeve sponsorship

US consumer company Amazon has become the sleeve sponsor of Serie A club Napoli, building on a prior agreement which saw the firm serve...

Leeds United partners with ‘strong challenger brand’ Boost

Premier League club Leeds United FC has partnered with Boost Energy Drinks under the terms of a one-year deal covering the ongoing 2021/22 season.As...

Serie A strengthens links with Crypto.com

Lega Serie A has named Crypto.com the first innovation and technology partner of Italian football, building on the cryptocurrency platform’s pre-existing partnership with the...

New Zealand rugby tests cancelled due to national lockdown

New Zealand Rugby (NZR) has announced that due to the implementation of a national lockdown in response to a rise in COVID-19 cases, the...