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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Betfred nets title sponsorship of Challenge Cup finals

Sports betting operator Betfred has enhanced its partnership with the Rugby Football League (RFL), clinching the title sponsorships to all three Challenge Cup Finals.The...

Brentford FC links with CoinJar ahead of top-flight return

Brentford FC has made its debut in the cryptocurrency space ahead of its first Premier League match against Arsenal, linking with cryptocurrency exchange CoinJar.As...

Real Betis signs Finetwork deal in betting ban aftermath

Spanish football club Real Betis has signed a three-year sponsorship agreement with telecommunications company Finetwork.The agreement follows the dissolution of the La Liga team’s...

PSG signs LatAm-focused partnership with Playbetr

Paris Saint-Germain (PSG) has signed a sponsorship agreement with Latin American betting and gaming operator Playbetr, with a focus on branding in the region.Under...

South Africa’s Springboks sign sponsorship with Betway

South Africa Rugby has signed an agreement with Betway South Africa, naming the sports betting operator an ‘associate partner’ of the national team, the...

AC Milan finds new sports betting partner in HappyBet

AC Milan has linked with sports betting operator HappyBet, naming the firm its official betting partner in the German and Austrian markets.The agreement will...

Manchester United enters ‘innovative partnership’ with Ecolab

Manchester United has signed an ‘innovative partnership’ with water, hygiene and infection prevention company Ecolab, centred around health and sustainability.As a result of the...

TCF receives further financial support from Entain’s Pitching In project

The Trident Community Fund (TCF) grassroots football project has benefited from further financial support from the Entain Foundation’s Pitching In initiative.Entain’s total financial contribution...

Everton moves forward with new stadium development

Premier League club Everton has made progress on the development of its new stadium in the Liverpool docklands.Construction of the 52,888 capacity venue is...

Five Bundesliga teams extend partnerships with bwin

Five clubs from the German Bundesliga have extended their sponsorship contracts with sports betting operator bwin for a further three seasons.As a result of...