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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

F1 fans given a voice in new global survey

Formula One and Motorsport Network have united to launch the ‘world’s largest’ F1 fan survey.In partnership with Nielsen, the survey will aim to capture...

Borussia Dortmund renews Stats Perform scouting contract

Stats Perform has renewed its partnership with Borussia Dortmund, continuing to provide the Bundesliga club with its ISF platform to support scouting and recruitment...

Betway nets exposure through Atlético de Madrid partnership

Online gambling brand, Betway, and La Liga Champions, Atlético de Madrid, have today announced a two-year global partnership deal.Betway will see it’s branding pitch-side...

UEFA signs double tournament sponsorship deal with bwin

UEFA has named bwin the debut official betting partner of two tournaments, the UEFA Europa League and newly formed UEFA Europa Conference League.bwin will...

Genius Sports to supply Caesars with NFL content

​​Genius Sports Limited has completed a data deal with American casino and sports betting provider, Caesars Entertainment.Genius Sports will support the Caesars trading and...

Leeds United nets eToro partnership

Leeds United Football Club has confirmed an official partnership with global trading and investing platform eToro.Working alongside the Premier League side, eToro will gain...

ITV becomes new home for Lionesses

Under the terms of a new four year deal, ITV is set to show all of the England women’s senior team’s tournament qualifiers and...

Betting.bet nets Dundee Stars sponsorship

Online betting inventory, betting.bet, has signed a one-year exclusive sponsorship deal with Elite Ice Hockey League (EIHL) team Dundee Stars.As part of the agreement,...

Getir announced as Spurs’ official training wear partner

Turkish grocery delivery service, Getir, has signed a three-year agreement to become Tottenham Hotspur’s new and first-ever training wear partner, increasing its commitment to...

WSL to boost fan engagement with Stats Perform partnership

The FA has come to an agreement with Stats Perform, naming the sports technology firm the official data provider of the Women’s Super League...