SBK partners with Nicola Currie and Sean Levey in brand ambassador...
SBK, the sportsbook app powered by Smarkets, has strengthened its commitment to horse racing after securing brand ambassador deals with Jockeys Nicola Currie and...
French Football Federation strikes deal with Betclic
The French Football Federation (FFF) has reportedly named French sports betting operator Betclic as an official partner, according to L’Équipe.Under the terms of the...
West Brom offers LV BET ‘unique opportunity’ with new partnership
West Bromwich Albion have struck a partnership with sports betting and online casino operator LV BET, including fan engagement and marketing opportunities.The one-season contract...
Altrad boosts rugby presence with sponsorship of NZ national teams
New Zealand Rugby (NZR) has named Altrad the official front of jersey sponsor for its range of national teams, including All Blacks and All...
Rush Street strengthens ties between betting and college sports
US sports betting and gaming company Rush Street Interactive (RSI) has signed an agreement with the Field of 68 and Field of 12 college...
UK racing maintains its one ride limit jockey safety protocol
UK racing will maintain its COVID-safety approach, limiting professional jockeys to riding only one meeting per day.The decision was announced by the British Horseracing...
Hard Rock Casino gains exposure via White Sox and ESPN deal
The Chicago White Sox partnership with ESPN 1000 has been enhanced with the addition of Hard Rock Casino Northern India as the title sponsor...
ACF Fiorentina enters NFT space in partnership with GENUINO
ACF Fiorentina has become the latest football club to launch a range of Non-Fungible Tokens (NFTs), releasing the products to celebrate the 95th anniversary...
Belgian Betcenter Futsal League strikes data partnership with STATSCORE
Belgium’s Betcenter Futsal League has recruited STATSCORE for data and sports statistics collection, carried out by the firm’s scouts.The sports data tech company will...
FA begins search for new sponsorship lead as Kiddle steps down
The English Football Association (FA) has commenced a recruitment drive for its new Head of Commercial Partnerships, as incumbent Dan Kiddle prepares to step...