Toyota to help fuel cricket grassroots growth with the ECB
The England and Wales Cricket Board (ECB) has confirmed Toyota as its principle partner and will commit to helping foster new growth throughout the...
MLS, MLS NEXT and NEXT Pro to unify under Kitman Labs...
Major League Soccer (MLS) and Kitman Labs have announced an extension to their partnership by streamlining operations alongside MLS NEXT Pro and MLS NEXT. Under...
FC Barcelona’s Raphinha promotes Bitget and La Liga’s crypto education
FC Barcelona forward Raphinha features in La Liga and Bitget’s - a cryptocurrency exchange - latest campaign highlighting the parallels between football and trading. The...
Barcelona S.C. scores big with 1xBet sponsorship
Barcelona S.C., one of Ecuador’s largest football clubs, has announced online gambling company 1xBet as its main sponsor in a deal that runs through...
Crypto promotion at the heart of ATP Tour – Bitpanda deal
The ATP Tour has added a new sponsoring partner for the 2025 season in the form of European crypto company Bitpanda. Bitpanda will become an...
F1 agrees latest sponsorship deal with Barilla Group
Formula One (F1) has confirmed that its latest sponsorship partner Barilla Group has signed a multi-year deal that will begin for this season. The pasta...
Palmeiras follows Europe’s lead and hits play on Roblox adventure
Brazil’s Palmeiras has become the first South American football club to enter the Roblox gaming universe.Through the launch of Palmeiras Bloxverse, the club aims...
Atletico seals kit partner future with Nike for another decade
Atletico Madrid has confirmed it has renewed its kit sponsorship deal with Nike, which will see the agreement eclipse over 30 years of partnership. The...
Cristiano Ronaldo takes on Hollywood with UV Marv studio
Football legend Cristiano Ronaldo has teamed up with Hollywood director Matthew Vaughn to launch the independent film studio, UV Marv.The studio has already begun...
Kelloggs brings City, EFL, Celtic & Rangers onboard for youth football...
Manchester City and Glasgow’s Celtic FC and Rangers FC are joining forces with Kellogg’s and Puma to deliver football camps to children across the...

































