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BREAKING
Horse Racing
Time to read: 2 min
Santander new Formula One banking partner following Ferrari split
September 6, 2024
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Fan Engagement
Time to read: 2 min
Detroit Lions to enhance fan experience with Caesars
September 5, 2024
Chelsea flag at Stamford Bridge.
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Europe
Time to read: 3 min
Chelsea joins list of Betway’s Premier League partners
September 5, 2024
Newcastle United players celebrate after scoring a goal during the Exhibition match between Tottenham and Newcastle United at the MCG on May 22, 2024 in Melbourne, Australia.
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Football
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Newcastle United embraces Red Bull deal amid rising revenues
September 4, 2024
SBC launches new Affiliate Leaders magazine
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Europe
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SBC launches new Affiliate Leaders magazine
September 4, 2024
Cleveland Browns signs local firm in 20-year stadium rights deal
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Hospitality
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Cleveland Browns signs local firm in 20-year stadium deal
September 4, 2024
Nottingham Forest's City Ground
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Europe
Time to read: 2 min
Nottingham Forest becomes Parimatch’s second 2024/25 Premier League partner
September 3, 2024
Sebastian Vettel of Germany driving the (5) Scuderia Ferrari SF70H on track during practice for the Malaysia Formula One Grand Prix at Sepang Circuit.
BREAKING
Horse Racing
Time to read: 2 min
Ferrari confirms UniCredit deal after Santander exit
September 3, 2024
Logo of London club, Chelsea FC on Chelsea shirt.
BREAKING
Fan Engagement
Time to read: 2 min
Chelsea offers fans signed shirts through MatchWornShirt
September 3, 2024
Official logo of UEFA.
BREAKING
Europe
Time to read: 3 min
UEFA extends Lidl deal to cover Europa and Conference Leagues
September 3, 2024
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BREAKING
Football
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Fulham FC parters with IUX as new trading partner
September 3, 2024
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BREAKING
Football
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Brentford FC links with payment app Zing for multicurrency pay
September 3, 2024
Eurovision Sport joins the AI craze to enhance broadcasting experience
BREAKING
Europe
Time to read: 3 min
Eurovision Sport joins the AI craze to enhance broadcasting experience
September 2, 2024
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BREAKING
Football
Time to read: 2 min
PSG and Pernod Ricard forge partnership over shared French excellence
September 2, 2024
Tomasz Majewski, Kaizen Gaming Head of Sponsorships
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Features
Time to read: 7 min
Betano’s Tomasz Majewski on the power of the Orange Summer and global strategy
September 2, 2024
laLiga
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Europe
Time to read: 3 min
LaLiga deal further extends SportyBet’s Spanish football focus
September 2, 2024
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Football
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Inter Milan latest sports team to strike blockchain sponsorship deal with BlockDAG
August 30, 2024
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BREAKING
Football
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Chelsea and MSC Cruises set sail on partnership extension 
August 30, 2024
Inter Miami CF and Atlanta United FC fans cheering on their team during a soccer match at MLS 2021 in DRV Pink Stadium.
BREAKING
Football
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Inter Miami calls Polkadot a ‘natural fit’ for training kit 
August 30, 2024
Premier Padel
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Comment
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Betsson’s Premier Padel deal highlights benefits of diverse sponsorship approach
August 30, 2024
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BREAKING
Football
Time to read: 2 min
Real Madrid and Hisense to co-launch limited edition TV in new partnership
August 30, 2024
Jockey Club of Turkiye looks to widen global media profile
BREAKING
Fan Engagement
Time to read: 3 min
British Champions Series launches game to attract youth
August 30, 2024
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BREAKING
Europe
Time to read: 1 min
Malta national football team gains new partner in VBET
August 29, 2024
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026