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BREAKING
Football
Time to read: 2 min
Chelsea and MSC Cruises set sail on partnership extension 
August 30, 2024
Inter Miami CF and Atlanta United FC fans cheering on their team during a soccer match at MLS 2021 in DRV Pink Stadium.
BREAKING
Football
Time to read: 2 min
Inter Miami calls Polkadot a ‘natural fit’ for training kit 
August 30, 2024
Premier Padel
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Comment
Time to read: 3 min
Betsson’s Premier Padel deal highlights benefits of diverse sponsorship approach
August 30, 2024
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Football
Time to read: 2 min
Real Madrid and Hisense to co-launch limited edition TV in new partnership
August 30, 2024
Jockey Club of Turkiye looks to widen global media profile
BREAKING
Fan Engagement
Time to read: 3 min
British Champions Series launches game to attract youth
August 30, 2024
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Europe
Time to read: 1 min
Malta national football team gains new partner in VBET
August 29, 2024
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Europe
Time to read: 3 min
SBC Summit Launches Media Headquarters for 2024 Event
August 29, 2024
Betano ups sponsorship game once again with Europa League and Conference League
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Europe
Time to read: 3 min
Betano ups sponsorship game once again with Europa League and Conference League
August 29, 2024
German football club Borussia Monchengladbach emblem on kit.
BREAKING
Asia
Time to read: 2 min
Borussia Mönchengladbach joins Asian casino partnership wave
August 29, 2024
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BREAKING
Football
Time to read: 2 min
Dortmund signs $10m three-year sponsorship deal with BlockDAG
August 28, 2024
Hummel logo on a wall. Hummel International is a sportswear company based in Aarhus, Denmark.
BREAKING
Europe
Time to read: 2 min
hummel tops Spanish market with Celta Vigo deal
August 28, 2024
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BREAKING
Football
Time to read: 2 min
Manchester City & EA Sports commemorate long-standing partnership 
August 28, 2024
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Latest News
Time to read: 3 min
Scottish Rugby secures multi-year deal with Vodafone
August 28, 2024
DAZN secures deals with two of Europe's biggest football leagues
BREAKING
Europe
Time to read: 2 min
Ligue 1 takes to streaming in the UK and Ireland
August 28, 2024
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Latest News
Time to read: 2 min
Target Darts aims to support future of World ParaDarts in new sponsorship
August 27, 2024
Heading to the finish line at Saratoga.
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Europe
Time to read: 3 min
ARC and 1/ST launch initiative to connect US and UK racing
August 27, 2024
Business in football club and soccer team manager, online sport betting concept.
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Features
Time to read: 6 min
eToro’s Stephanie Wilks-Wiffen: The natural synergy between sports and eToro
August 27, 2024
The grand Old Pavilion in The Lord's Cricket Ground on an overcast day.
BREAKING
Cricket
Time to read: 2 min
MCC ‘champions’ women’s cricket with first Test at Lord’s
August 27, 2024
Women's rugby
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Europe
Time to read: 3 min
BBC Sport adds 2025 Rugby World Cup to growing women’s sport portfolio
August 27, 2024
Statue of Bill Shankly at Anfield stadium in Liverpool (England) seen in June 2020.
BREAKING
Europe
Time to read: 4 min
Liverpool partners with Ladbrokes in Premier League’s latest betting deal
August 23, 2024
South African Flag.
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Africa
Time to read: 2 min
CSA enhances global brand strategy with Dafabet partnership 
August 23, 2024
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BREAKING
Latest News
Time to read: 3 min
ATP credits record sponsorship revenue to OneVision strategic plan
August 23, 2024
A professional athlete holds a ball for NFL ball.
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Integrity
Time to read: 4 min
NFL fuels support for problem gambling with $6.4m grant
August 23, 2024
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Featured Articles
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
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Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
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Features
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Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026