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BREAKING
Europe
Time to read: 3 min
SBC Summit Launches Media Headquarters for 2024 Event
August 29, 2024
Betano ups sponsorship game once again with Europa League and Conference League
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Europe
Time to read: 3 min
Betano ups sponsorship game once again with Europa League and Conference League
August 29, 2024
German football club Borussia Monchengladbach emblem on kit.
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Asia
Time to read: 2 min
Borussia Mönchengladbach joins Asian casino partnership wave
August 29, 2024
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Football
Time to read: 2 min
Dortmund signs $10m three-year sponsorship deal with BlockDAG
August 28, 2024
Hummel logo on a wall. Hummel International is a sportswear company based in Aarhus, Denmark.
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Europe
Time to read: 2 min
hummel tops Spanish market with Celta Vigo deal
August 28, 2024
credit: Shutterstock
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Football
Time to read: 2 min
Manchester City & EA Sports commemorate long-standing partnership 
August 28, 2024
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Latest News
Time to read: 3 min
Scottish Rugby secures multi-year deal with Vodafone
August 28, 2024
DAZN secures deals with two of Europe's biggest football leagues
BREAKING
Europe
Time to read: 2 min
Ligue 1 takes to streaming in the UK and Ireland
August 28, 2024
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Latest News
Time to read: 2 min
Target Darts aims to support future of World ParaDarts in new sponsorship
August 27, 2024
Heading to the finish line at Saratoga.
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Europe
Time to read: 3 min
ARC and 1/ST launch initiative to connect US and UK racing
August 27, 2024
Business in football club and soccer team manager, online sport betting concept.
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Features
Time to read: 6 min
eToro’s Stephanie Wilks-Wiffen: The natural synergy between sports and eToro
August 27, 2024
The grand Old Pavilion in The Lord's Cricket Ground on an overcast day.
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Cricket
Time to read: 2 min
MCC ‘champions’ women’s cricket with first Test at Lord’s
August 27, 2024
Women's rugby
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Europe
Time to read: 3 min
BBC Sport adds 2025 Rugby World Cup to growing women’s sport portfolio
August 27, 2024
Statue of Bill Shankly at Anfield stadium in Liverpool (England) seen in June 2020.
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Europe
Time to read: 4 min
Liverpool partners with Ladbrokes in Premier League’s latest betting deal
August 23, 2024
South African Flag.
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Africa
Time to read: 2 min
CSA enhances global brand strategy with Dafabet partnership 
August 23, 2024
credit: Shutterstock
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Latest News
Time to read: 3 min
ATP credits record sponsorship revenue to OneVision strategic plan
August 23, 2024
A professional athlete holds a ball for NFL ball.
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Integrity
Time to read: 4 min
NFL fuels support for problem gambling with $6.4m grant
August 23, 2024
Rugby League World Cup targeting Pacific with Australia and Papua New Guinea as 2026 hosts
BREAKING
Europe
Time to read: 3 min
World Rugby enlists Two Circles to grow media and commercial value
August 23, 2024
Borussia Dortmund bolsters presence in Poland with STS partnership
BREAKING
Europe
Time to read: 2 min
Borussia Dortmund bolsters presence in Poland with STS partnership
August 22, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 2 min
Manchester City have a new corporate payments partner in Corpay
August 22, 2024
Cricket bat and ball on grass pitch.
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Cricket
Time to read: 2 min
UAE to replace Bangladesh as ICC Women’s T20 World Cup host
August 22, 2024
Genius Sports remains confident in 2024 positive cash flow
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Comment
Time to read: 5 min
Better Collective: promising commercial pipeline will achieve 2024 financial targets
August 22, 2024
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Esports
Time to read: 2 min
Bayes Esports eyes up expansion with Genius Sports deal
August 22, 2024
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026