Basketball England to ‘transform’ digital infrastructure with PTI
Basketball England, the UK governing body for basketball, appointed PTI to transform its digital infrastructure last Sunday (27 April). PTI, a technology strategy consultancy, will...
Pepsi signs Putellas, James and more to grow women’s football
Pepsi has announced a new roster of several high-profile women’s football players ahead of this summer’s UEFA Women’s EURO 2025. Joining existing Pepsi ambassador Leah...
West Ham Utd & Lyca Mobile continue community-based initiatives
West Ham United and longstanding partner Lyca Mobile have continued its fan community initiative with the launch of several community based workshops. The duo will...
2040 Olympics the goal for London Mayor Khan
London Mayor Sadiq Khan has come out in support of a potential bid for England’s capital to host the 2040 Olympic Games. Since recently being...
FC Basel latest football club to partner with Bitpanda
Swiss football club FC Basel has named European crypto company Bitpanda its front-of-shirt sponsor starting from the 2025/26 season. The multi-year agreement will see Bitpanda...
AFC Bournemouth set for stadium renovations after acquisition
AFC Bournemouth is one step closer to acquiring Vitality Stadium, the club’s home ground since 1910.The Premier League club, in partnership with Black Knight...
A.S.O. UK’s rebrand paves way for marathon growth
This past weekend, London and Manchester saw thousands of runners take to the streets in two of the UK’s biggest marathons.In an exclusive interview...
Salah’s selfie seals a moment money can’t buy for Google Pixel
Liverpool star Mohamed Salah highlighted the power of commercial partnerships in modern football with an iconic celebration on Sunday.After scoring the club's fourth goal...
Chelsea FC latest to partner with a ticketing firm with Ticketmaster
Chelsea FC has announced a multi-year partnership with Ticketmaster, making the platform the Premier League club’s official ticketing partner. As part of the deal, Ticketmaster...
Aston Villa’s Villa Park to grow to 50,000 following expansion confirmation
Aston Villa has confirmed plans to refurbish and expand its North Stand of Villa Park which would see its capacity grow to more than...