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BREAKING
Football
Time to read: 2 min
West Ham extend two key sponsorships ahead of new season
August 15, 2024
Barclays Women's Super League (WSL)
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Comment
Time to read: 5 min
Women’s Super League’s new owner takes full charge from Football Association
August 15, 2024
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Football
Time to read: 3 min
UEFA names Crypto.com as Champions League’s first crypto sponsor
August 15, 2024
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Europe
Time to read: 2 min
Belgian Pro League chooses Shikenso for AI-driven analytics
August 14, 2024
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Football
Time to read: 2 min
AC Milan scores new crypto partner in Bitpanda
August 14, 2024
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Data
Time to read: 3 min
Premier League enlists Genius Sports for semi-automated offside
August 14, 2024
Jockey Club of Turkiye looks to widen global media profile
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Asia
Time to read: 3 min
Jockey Club of Turkiye looks to widen global media profile
August 14, 2024
Backshot of a gamer celebrating.
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Esports
Time to read: 2 min
SteelSeries to boost BUEC with premium gaming gear
August 13, 2024
England football kits in a store.
BREAKING
Football
Time to read: 3 min
Fanatics and FA renew partnership after Euro 2024 success
August 13, 2024
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Basketball
Time to read: 2 min
Kevin Durant acquires minority share in PSG
August 13, 2024
Rangers FC in a Scottish football game
BREAKING
Europe
Time to read: 3 min
Scottish football kicks off in style with 255k opening game attendance
August 13, 2024
Betsson adds OFI Crete FC to extensive Greece sports sponsor roster
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Europe
Time to read: 2 min
Betsson adds OFI Crete FC to extensive Greece sports sponsor roster
August 13, 2024
High angle view of cricket equipment on field during sunny day.
BREAKING
Cricket
Time to read: 2 min
Stuart Broad strikes deal with ‘quirky, smart’ betting brand
August 12, 2024
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BREAKING
Football
Time to read: 2 min
La Liga gains Luckia as new international gambling sponsor
August 12, 2024
Everton Football Club new Stadium being built on Bramley Moore Dock along the River Mersey.
BREAKING
Football
Time to read: 3 min
Aramark UK named latest partner for Everton’s new stadium plans
August 12, 2024
The iconic Olympic flag waves proudly beside the American flag under a vibrant sky.
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Hospitality
Time to read: 3 min
Orlando eyes up Florida Olympics amid US sporting boom
August 9, 2024
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Football
Time to read: 2 min
UEFA to continue to innovate alongside long-standing partner Sony
August 9, 2024
Flag of Manchester City in wind.
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Asia
Time to read: 2 min
Man City Esports renews Gen.G alliance for fans
August 9, 2024
English rugby league joins football and racing with betting sponsorship code
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Europe
Time to read: 3 min
English rugby league joins football and racing with betting sponsorship code
August 9, 2024
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Features & Analysis
Time to read: 5 min
TKO Q2: ‘Historical’ WWE results as UFC ponders next action in antitrust case
August 9, 2024
A ball of football during the EFL Sky Bet Championship at The Den, London, England.
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Football
Time to read: 3 min
West Brom and Cardiff score big with new betting deals
August 9, 2024
Endeavor reveals data and tech business sale plans in Q2 results
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Data
Time to read: 2 min
Endeavor reveals data and tech business sale plans in Q2 results
August 9, 2024
Ariel view of Wembley Stadium
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Hospitality
Time to read: 2 min
Wembley Stadium rebrands hospitality amid record sales
August 8, 2024
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Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
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Manchester City found guilty of almost 115 Premier League financial breaches
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Football clubs in Brazil against betting ban
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Features
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Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026