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Jockey Club of Turkiye looks to widen global media profile
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Asia
Time to read: 3 min
Jockey Club of Turkiye looks to widen global media profile
August 14, 2024
Backshot of a gamer celebrating.
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Esports
Time to read: 2 min
SteelSeries to boost BUEC with premium gaming gear
August 13, 2024
England football kits in a store.
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Football
Time to read: 3 min
Fanatics and FA renew partnership after Euro 2024 success
August 13, 2024
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Basketball
Time to read: 2 min
Kevin Durant acquires minority share in PSG
August 13, 2024
Rangers FC in a Scottish football game
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Europe
Time to read: 3 min
Scottish football kicks off in style with 255k opening game attendance
August 13, 2024
Betsson adds OFI Crete FC to extensive Greece sports sponsor roster
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Europe
Time to read: 2 min
Betsson adds OFI Crete FC to extensive Greece sports sponsor roster
August 13, 2024
High angle view of cricket equipment on field during sunny day.
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Cricket
Time to read: 2 min
Stuart Broad strikes deal with ‘quirky, smart’ betting brand
August 12, 2024
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Football
Time to read: 2 min
La Liga gains Luckia as new international gambling sponsor
August 12, 2024
Everton Football Club new Stadium being built on Bramley Moore Dock along the River Mersey.
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Football
Time to read: 3 min
Aramark UK named latest partner for Everton’s new stadium plans
August 12, 2024
The iconic Olympic flag waves proudly beside the American flag under a vibrant sky.
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Hospitality
Time to read: 3 min
Orlando eyes up Florida Olympics amid US sporting boom
August 9, 2024
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Football
Time to read: 2 min
UEFA to continue to innovate alongside long-standing partner Sony
August 9, 2024
Flag of Manchester City in wind.
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Asia
Time to read: 2 min
Man City Esports renews Gen.G alliance for fans
August 9, 2024
English rugby league joins football and racing with betting sponsorship code
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Europe
Time to read: 3 min
English rugby league joins football and racing with betting sponsorship code
August 9, 2024
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Features & Analysis
Time to read: 5 min
TKO Q2: ‘Historical’ WWE results as UFC ponders next action in antitrust case
August 9, 2024
A ball of football during the EFL Sky Bet Championship at The Den, London, England.
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Football
Time to read: 3 min
West Brom and Cardiff score big with new betting deals
August 9, 2024
Endeavor reveals data and tech business sale plans in Q2 results
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Data
Time to read: 2 min
Endeavor reveals data and tech business sale plans in Q2 results
August 9, 2024
Ariel view of Wembley Stadium
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Hospitality
Time to read: 2 min
Wembley Stadium rebrands hospitality amid record sales
August 8, 2024
credit: Shutterstock
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Football
Time to read: 2 min
Liverpool and Lucozade look to ‘bring the energy’ as global partners
August 8, 2024
SPFL and Willaim Hill: determining balance of betting sponsorship in Scottish football
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Europe
Time to read: 9 min
SPFL and William Hill: determining balance of betting sponsorship in Scottish football
August 8, 2024
credit: Shutterstock
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Fan Engagement
Time to read: 2 min
Brits call for paddle tennis to become an Olympic sport
August 8, 2024
Gaming keyboard and headset on a desk.
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Esports
Time to read: 3 min
EFG to lead operations for historic Esports World Cup
August 8, 2024
Pitbull plays on the first day of the two-day Festival Mundial.
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Latest News
Time to read: 3 min
Pitbull becomes first artist to name sports venue
August 7, 2024
BOXXER show.
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Boxing
Time to read: 3 min
BOXXER partners with ‘born-and-bred’ Manchester business
August 7, 2024
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026