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Football
Time to read: 2 min
Liverpool and Lucozade look to ‘bring the energy’ as global partners
August 8, 2024
SPFL and Willaim Hill: determining balance of betting sponsorship in Scottish football
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Europe
Time to read: 9 min
SPFL and William Hill: determining balance of betting sponsorship in Scottish football
August 8, 2024
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Fan Engagement
Time to read: 2 min
Brits call for paddle tennis to become an Olympic sport
August 8, 2024
Gaming keyboard and headset on a desk.
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Esports
Time to read: 3 min
EFG to lead operations for historic Esports World Cup
August 8, 2024
Pitbull plays on the first day of the two-day Festival Mundial.
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Latest News
Time to read: 3 min
Pitbull becomes first artist to name sports venue
August 7, 2024
BOXXER show.
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Boxing
Time to read: 3 min
BOXXER partners with ‘born-and-bred’ Manchester business
August 7, 2024
Paris Olympic Gfames
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Data
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Visa shines a light on how Paris Olympics tourists have spent their money
August 7, 2024
Old Trafford
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Football
Time to read: 3 min
Old Trafford naming rights spark interest of Manchester United sponsor
August 6, 2024
Fans singing at football game. FA Cup
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Football
Time to read: 3 min
Premier League fans warned as ticket-related scams increase
August 6, 2024
French bookies told to rein in marketing around Euros and Paris 2024
BREAKING
Europe
Time to read: 3 min
Paris Olympics’ pre-event media strategy paying off
August 6, 2024
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Latest News
Time to read: 3 min
RFU secures “transformative” stadium rights deal for Twickenham with Allianz
August 6, 2024
Celtic FC fans cheer during the match between Sydney and Celtic at Allianz Stadium on November 17, 2022 in Sydney, Australia.
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Fan Engagement
Time to read: 2 min
Paddy Power declares the Scottish Premiership a ‘done deal’
August 6, 2024
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Football
Time to read: 2 min
Sustainability at the forefront of Juventus and Enel partnership
August 5, 2024
Premier League has to prove its virtues to avoid government regulation
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Data
Time to read: 3 min
Genius Sports maps out data plans for English and Scottish top-flights
August 5, 2024
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Fan Engagement
Time to read: 2 min
FC Barcelona to elevate the fan experience with ticketing partner Fever
August 5, 2024
Stoke City divested from bet365 in major change to long-running ownership structure
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Europe
Time to read: 3 min
Stoke City divested from bet365 in major change to long-running ownership structure
August 5, 2024
Football ball with the national flag of Malta on the green field near the white line.
BREAKING
Europe
Time to read: 2 min
Malta FA Trophy gains Meridianbet as title sponsor 
August 5, 2024
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BREAKING
Football
Time to read: 2 min
Bayer Leverkusen to end Castore deal after two years
August 5, 2024
New York Jets fan holds a sign during the game between the New York Jets and New England Patriots at MetLife Stadium.
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Europe
Time to read: 3 min
NY Jets hope UK-Ireland fan club will ‘strengthen’ global ties
August 2, 2024
Scottish football sees latest betting deal as Hibernian names new partner
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Europe
Time to read: 3 min
Scottish football sees latest betting deal as Hibernian names new partner
August 2, 2024
Views of Old Trafford stadium the home to Manchester United football club.
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Fan Engagement
Time to read: 3 min
Manchester United’s NFT fantasy game: A Premier League first
August 2, 2024
FA Cup sign
BREAKING
Football
Time to read: 3 min
The FA extends FA Cup Emirates sponsorship for further four years
August 1, 2024
SBC Summit LATAM: From Tackling Illegal Betting Sites to Ethical Issues in Sponsorships
BREAKING
Europe
Time to read: 4 min
SBC Summit LATAM: From Tackling Illegal Betting Sites to Ethical Issues in Sponsorships
August 1, 2024
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Paramount-Warner Bros acquisition complete
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
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Manchester City found guilty of almost all 155 charges
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Manchester City found guilty of almost 115 Premier League financial breaches
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Features
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Nine Brazilian clubs warn betting ban would push teams into insolvency
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