Palmeiras follows Europe’s lead and hits play on Roblox adventure
Brazil’s Palmeiras has become the first South American football club to enter the Roblox gaming universe.Through the launch of Palmeiras Bloxverse, the club aims...
Atletico seals kit partner future with Nike for another decade
Atletico Madrid has confirmed it has renewed its kit sponsorship deal with Nike, which will see the agreement eclipse over 30 years of partnership. The...
Cristiano Ronaldo takes on Hollywood with UV Marv studio
Football legend Cristiano Ronaldo has teamed up with Hollywood director Matthew Vaughn to launch the independent film studio, UV Marv.The studio has already begun...
Kelloggs brings City, EFL, Celtic & Rangers onboard for youth football...
Manchester City and Glasgow’s Celtic FC and Rangers FC are joining forces with Kellogg’s and Puma to deliver football camps to children across the...
Aston Villa partners with Legends to emphasise new revenue driver
Aston Villa is aiming to provide more fan experiences by partnering with Legends to create ‘best-in-class’ supporter packages. Legends, a global premium experiences company, has...
UEFA extends Pepsi agreement to EURO 2029 and Women’s Champions League
Pepsi continues its long-running partnership with UEFA as a principal partner and sponsor of the UEFA Women’s Champions League. The international beverage brand signed a...
PFA NI to tackle gambling-related harm among players with Gamban
The Professional Footballers’ Association of Northern Ireland (PFA NI) has increased its focus on gambling-related harm through a partnership with Gamban, a blocking software.As...
Stuart Simms: US sports consumers have ‘visible hunger’ for betting insights
The convergence between sports betting and sports media is nothing new, and in the US broadcasters have been more than keen to integrate wagering...
River Plate reaps the commercial rewards of the Club World Cup
Argentine football club River Plate has reportedly used its upcoming FIFA Club World Cup appearance to secure a new commercial deal.According to La Página...
AC Milan expands global presence with LatAm betting partnership
AC Milan has named Brazilian gambling operator Reals its official betting partner for the LatAm region.The collaboration looks to increase AC Milan’s visibility and...