PGA Tour names FanDuel as latest official betting operator
The PGA Tour has agreed a multi-year content and marketing partnership with FanDuel Sportsbook, making the New-York based firm an official betting operator of...
Crystal Palace secures IQONIQ sleeve sponsorship deal
Crystal Palace Football Club has revealed that IQONIQ will be the club’s new shirt sleeve sponsor for the upcoming Premier League season.The new fan...
Blackburn Rovers announces Recoverite Compression as front-of-shirt sponsor
Following 10Bet’s exit, Blackburn Rovers has announced that Recoverite Compression will be the club’s new front-of-shirt sponsor after signing a two-year deal with the...
Coca-Cola seals global Paralympic sponsorship with IPC
The International Paralympic Committee (IPC) has added The Coca-Cola Company to its Worldwide Paralympic Partners portfolio, with the beverage corporation securing global marketing rights to...
Hall of Fame Resort: How to make a sports-specific business model...
American football is one of the biggest and most profitable sports in America. The popularity of American football, particularly the NFL, has led one...
Soccer Aid adds Vitality to growing list of commercial partners
Soccer Aid for Unicef 2020 has announced that Vitality will once again partner with the event for a second year running.As a result of...
AS Roma strikes Konami agreement to become PES exclusive partner
AS Roma has signed an exclusive partnership with Konami Digital Entertainment, the firm behind the football simulation game Pro Evolution Soccer (PES).As a result...
BT Sport makes UEFA Women’s Champions League Final free-to-air
BT Sport has announced that the UEFA Women’s Champions League Final on August 30 will be made available for free as part of the...
Crystal Palace extends Utilita Energy academy partnership
Crystal Palace Football Club has extended its partnership with Utilita Energy which will see the firm remain the front-of-shirt sponsor for the club's junior...
Liverpool expands Petro-Canada Lubricants deal to include HollyFrontier
Liverpool Football Club has expanded and renewed its partnership with Petro-Canada Lubricants with the new agreement including its parent company HollyFrontier to the deal.In...