AC Milan boosts Asian profile with ‘long-term’ Yabo Sports partnership
AC Milan has secured a ‘long-term’ partnership with Yabo Sports which will see the online casino and sportsbook operator become an official regional partner...
Southampton strikes Vitality partnership
Southampton Football Club has named Vitality as its health and wellness partner ahead of the club’s Premier League campaign.The partnership will centre around...
Renault rebrands Formula 1 side to Alpine F1 Team for 2021...
Renault F1 Team has rebranded to Alpine F1 Team for the upcoming 2021 campaign in an attempt to ‘accelerate the development and influence’ of...
Tech Mahindra: AI in sports is a game changer
Artificial Intelligence (AI) and Machine Learning (ML) technology in sports is primarily known for leveraging data and enabling analytics engines which can be made...
Atalanta names RadiciGroup as the club’s ‘heart sponsor’
Atalanta B.C has signed a three-year partnership with RadiciGroup in which the Italian corporation‘s logo will be featured on the club’s home shirts, above...
Chicago Cubs partners with DraftKings to plan “first-of-its-kind” sportsbook
MLB’s the Chicago Cubs has announced a multi-year deal with fantasy and sports betting operator DraftKings Inc in which both entities will pursue a...
Olympique Lyonnais Féminin announces Mastercard as domestic shirt sponsor
Following on from the club’s triumphant UEFA Women’s Champions League victory, Olympique Lyonnais has expanded its agreement with Mastercard which will see the financial...
UFC strikes Chinese Olympic Committee multi-year training partnership
The UFC has announced a multi-year agreement with the Chinese Olympic Committee that will see the firm play a ‘key role’ in the training...
SportQuake launches dedicated esports sponsorship service
Football partnerships agency SportQuake has officially launched its own dedicated esports sponsorship service following the substantial growth of the industry in recent years.Esportsquake will...
Jacksonville Jaguars’ TIAA Bank Field goes cashless following Tappit partnership
The Jacksonville Jaguars have signed a multi-year partnership with global payment and data ecosystem provider Tappit which will result in TIAA Bank Field implementing...