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BREAKING
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Time to read: 2 min
Petr Čech: social media transformed athlete branding from a helping hand to a must-have
April 29, 2026
partnership playbook
00:16
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: adidas, Coca-Cola, Spotify, ŌURA and more
April 29, 2026
Chelsea FC Women to move all home games to Stamford Bridge
BREAKING
Comment
Time to read: 3 min
Chelsea Women at Stamford Bridge: the numbers make sense, but filling it is another matter
April 27, 2026
Manchester City's Etihad Stadium Manchester, England
BREAKING
Football
Time to read: 4 min
Premier League pricing split deepens ahead of 2026/27 season
April 27, 2026
BREAKING
Asia
Time to read: 5 min
Petr Čech: 'You can tell' when athlete branding goes wrong
April 24, 2026
Partnership playbook
BREAKING
Football
Time to read: 5 min
Partnership Playbook: Indeed, Polymarket, PayPal, Samsung and more
April 22, 2026
Women's T20 cricket
BREAKING
Cricket
Time to read: 3 min
Is free-to-air the turning point for women’s cricket growth?
April 21, 2026
USA, PHILADELPHIA, OCTOBER 2019: World Cup FIFA on background Lincoln Financial Field in Philadelphia state of Pennsylvania
BREAKING
Fan Engagement
Time to read: 4 min
World Cup transport row deepens as Philadelphia breaks ranks
April 20, 2026
Cork City FC 1 - Celtic FC 0; James Forrest of Celtic FC.
BREAKING
Football
Time to read: 4 min
Scottish football could lose betting deals under Greens' plan
April 20, 2026
Partnership playbook
BREAKING
Basketball
Time to read: 6 min
Partnership playbook: HUGO BOSS, Meta, SPAR, Superbet and more
April 15, 2026
Emirates stadium, Arsenal stadium in London.
BREAKING
Football
Time to read: 3 min
What Arsenal gains from a Facebook and WhatsApp partnership
April 13, 2026
Zurich, Switzerland - May 2017: at the entrance to FIFA Headquarters, Netflix deal
BREAKING
Football
Time to read: 5 min
Former Liverpool CEO tells FIFA to ‘sort out’ ticket prices 
April 9, 2026
A Sky Sports mic during the Rolex Monte-Carlo ATP Masters 1000 tennis on April 14, 2024 in Roquebrune Cap Martin, France.
BREAKING
Features & Analysis
Time to read: 4 min
Sky seeks sponsors for iconic Soccer Saturday show
April 8, 2026
partnership playbook
BREAKING
Basketball
Time to read: 5 min
Partnership playbook: Amex, P&G, Pepsi, WHOOP, and more
April 8, 2026
Zurich, Switzerland - May 2017: at the entrance to FIFA Headquarters, Netflix deal
BREAKING
Football
Time to read: 4 min
Meet FIFA’s new prediction partner that's yet to launch
April 7, 2026
Insider Sport's top stories for q1 2026
BREAKING
Fan Engagement
Time to read: 4 min
Insider Sport's Q1 review: The stories shaping the industry in 2026 so far
April 7, 2026
UEFA to freeze price of tickets at Euro 2028
BREAKING
Comment
Time to read: 4 min
UEFA's Euro 2028 to freeze ticket prices in dynamic pricing rebuke
April 2, 2026
Partnership Playbook: Bale, beIN and ESPN
BREAKING
Features & Analysis
Time to read: 6 min
Partnership playbook: American Express, Google, WSC Sports and more
April 1, 2026
BREAKING
Latest News
Time to read: 5 min
Everton and Fulham first to act on Premier League’s gambling shirt ban
March 31, 2026
MANCHESTER, UK, 11TH FEBRUARY 2023: ITV building at Media City UK.
BREAKING
Advertisement
Time to read: 4 min
ITV drops plans for in-games ads for 2026 World Cup 
March 31, 2026
BREAKING
Football
Time to read: 4 min
FIFA’s consolidated sponsorship programme to break records this summer
March 30, 2026
Image of Lando Norris with Allwyn logo on his race suit
BREAKING
Latest News
Time to read: 3 min
Formula 1 extends Allwyn partnership with fan engagement focus
March 26, 2026
partnership playbook
BREAKING
Latest News
Time to read: 6 min
Partnership playbook: Sprite, adidas, FedEx, and more
March 25, 2026
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