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UEFA to freeze price of tickets at Euro 2028
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Comment
Time to read: 4 min
UEFA's Euro 2028 to freeze ticket prices in dynamic pricing rebuke
April 2, 2026
Partnership Playbook: Bale, beIN and ESPN
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Features & Analysis
Time to read: 6 min
Partnership playbook: American Express, Google, WSC Sports and more
April 1, 2026
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Latest News
Time to read: 5 min
Everton and Fulham first to act on Premier League’s gambling shirt ban
March 31, 2026
MANCHESTER, UK, 11TH FEBRUARY 2023: ITV building at Media City UK.
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Advertisement
Time to read: 4 min
ITV drops plans for in-games ads for 2026 World Cup 
March 31, 2026
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Football
Time to read: 4 min
FIFA’s consolidated sponsorship programme to break records this summer
March 30, 2026
Image of Lando Norris with Allwyn logo on his race suit
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Latest News
Time to read: 3 min
Formula 1 extends Allwyn partnership with fan engagement focus
March 26, 2026
partnership playbook
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Latest News
Time to read: 6 min
Partnership playbook: Sprite, adidas, FedEx, and more
March 25, 2026
Aston Vila players in Premier League match with Betano betting sponsor on front-of-shirt.
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Features
Time to read: 7 min
Premier League shirt ban forces betting sponsors to reinvent
March 24, 2026
Oriole Park at Camden Yards the home of the Orioles MLB team in Baltimore Maryland USA
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Baseball
Time to read: 5 min
PureWager makes US debut with Baltimore Orioles partnership
March 23, 2026
Wembley Stadium, the host venue of the 2026 Carabao Cup final.
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Fan Engagement
Time to read: 3 min
UK government cracks down on ticketing to avoid Euro 2020 repeat
March 20, 2026
Partnership playbook
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Football
Time to read: 6 min
Partnership playbook: Accenture, Barclays, YouTube, and more
March 18, 2026
Red Bull Ring, Spielberg, Austria. 30.June.2024; Carlos Sainz Jr of Spain and Scuderia Ferrari receives checker flag during F1 Austrian Grand Prix.
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Features & Analysis
Time to read: 4 min
Why F1’s calendar blow won’t derail its long-term plans
March 17, 2026
MILAN, ITALY - OCTOBER 1, 2024: Champions League banner during the UEFA Champions League FC INTERNAZIONALE v FK CRVENA ZVEZDA at San Siro Stadium.
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Europe
Time to read: 4 min
Why Adidas could lose the UEFA Champions League ball
March 16, 2026
Carabao Cup football.
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Football
Time to read: 3 min
Carabao to launch Carabao Lager in UK after securing EFL title rights
March 16, 2026
Partnership playbook
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Baseball
Time to read: 6 min
Partnership Playbook: Adobe, Bitpanda, Google and more
March 11, 2026
Beverly Hills, California, United States - 08-16-2023: A view of a building front sign for Live Nation.
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Latest News
Time to read: 5 min
US states say Live Nation settlement won’t fix ticket prices 
March 10, 2026
Kinkladze-foundation
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Investment
Time to read: 3 min
Giorgi Kinkladze launches foundation to support youth football in Georgia
March 10, 2026
Geryville ridden by Alain Cawley and trained by Micky Hammond jumps the last fence sponsored by bet365.
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Latest News
Time to read: 3 min
UK horseracing seeks new partners as bet365 steps back
March 6, 2026
partnership playbook
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Baseball
Time to read: 6 min
Partnership playbook: Sportradar, Salesforce, Pirelli and more
March 4, 2026
Italy, Milan, 2025 01 29: Lautaro Martinez (FC Inter) scores and celebrates the 2-0 goal at 16' during soccer game FC Inter vs AS Monaco , UCL 2024-2025, League Phase MD8 with Betsson sponsor, San Siro Stadium.
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Europe
Time to read: 3 min
Inter Milan sponsor questioned after Champions League game
March 3, 2026
New Zealand SailGP Team driven by Peter Burling in close racing action ahead of Emirates Great Britain SailGP Team driven by Giles Scott, France SailGP Team driven by Quentin Delapierre and Germany SailGP Team driven by Erik Heil on Race Day 2 of the Apex Group Bermuda Sail Grand Prix in Bermuda. Sunday 5th May 2024. Photo: Bob Martin for SailGP. Handout image supplied by SailGP
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Interviews
Time to read: 9 min
SailGP signs Smarkets as first official betting partner
March 2, 2026
partnership playbook
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Football
Time to read: 5 min
Partnership playbook: Chime, TikTok, Uniqlo, Visa and more
February 25, 2026
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Broadcasting
Time to read: 10 min
Q&A: Camilo Durana on Messi, media innovation and MLS’ $23bn momentum
February 24, 2026
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Featured Articles
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
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Features
Time to read: min
Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026