Meet FIFA’s new prediction partner that’s yet to launch
FIFA’s move into prediction markets with an unlaunched platform raises questions about timing, regulation and credibility.FIFA has named ADI Predictstreet as its first official...
Insider Sport’s Q1 review: The stories shaping the industry in 2026...
From stadium infrastructure and ownership uncertainty to new forms of capital entering the market, the opening months of 2026 have reinforced the shifting foundations...
UEFA’s Euro 2028 to freeze ticket prices in dynamic pricing rebuke
UEFA will broadly freeze ticket prices for Euro 2028, with five of the cheapest seats available for less than the cost of parking at...
Partnership playbook: American Express, Google, WSC Sports and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Everton and Fulham first to act on Premier League’s gambling shirt...
CMC Markets is the first reported company looking to take advantage of the incoming Premier League ban on front-of-shirt sponsorships of gambling firms by...
ITV drops plans for in-games ads for 2026 World Cup
Despite testing picture‑in‑picture ads during the Six Nations, ITV looks unlikely to use the format at the upcoming World Cup. ITV is reportedly not planning...
FIFA’s consolidated sponsorship programme to break records this summer
Sponsorship revenue for the 2026 FIFA World Cup is set to reach an all-time record, while travel prices are also expected to spike in...
Formula 1 extends Allwyn partnership with fan engagement focus
New deal brings formation lap branding, Predict platform integration and expanded community funding initiatives across race marketsFormula 1 (F1) has extended its official partnership...
Partnership playbook: Sprite, adidas, FedEx, and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Premier League shirt ban forces betting sponsors to reinvent
As front‑of‑shirt betting deals disappear from the Premier League, operators are being pushed into a new era where survival depends on how creatively they...