Petr Čech: ‘You can tell’ when athlete branding goes wrong
Ahead of FIFA World Cup 2026, EMW Global's Athlete Brand Economy Report maps where athlete brand value is being built, and where it isn't....
Partnership Playbook: Indeed, Polymarket, PayPal, Samsung and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Is free-to-air the turning point for women’s cricket growth?
Sky Sports will air key ICC Women’s T20 World Cup 2026 fixtures free-to-air, widening access as broadcasters look to accelerate audience growth in women’s...
World Cup transport row deepens as Philadelphia breaks ranks
A free post-match travel deal in Philadelphia contrasts sharply with rising fan transport costs in New Jersey, adding to scrutiny over how World Cup...
Scottish football could lose betting deals under Greens’ plan
Scottish Greens' plans to remove gambling sponsorships could hit Scottish football finances, where clubs depend heavily on betting partnershipsCeltic and Rangers FC could see...
Partnership playbook: HUGO BOSS, Meta, SPAR, Superbet and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
What Arsenal gains from a Facebook and WhatsApp partnership
Arsenal continues to build its commercial strategy by targeting year-round fan interaction across Meta’s WhatsApp and Facebook.Arsenal has partnered with Meta to turn WhatsApp...
Former Liverpool CEO tells FIFA to ‘sort out’ ticket prices
Having supported FIFA through past crises, Moore says today’s ticketing approach feels detached from the values that once united the World Cup.Former Liverpool CEO...
Sky seeks sponsors for iconic Soccer Saturday show
A pillar of Sky’s football coverage, Soccer Saturday now sits at the forefront of a push to maximise the value of the broadcaster’s portfolio.Sky...
Partnership playbook: Amex, P&G, Pepsi, WHOOP, and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...