Partnership Playbook: Google, AWS, Accenture, BT and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Kansas City bets on affordability to make its World Cup mark
As FIFA World Cup 2026 approaches, Kansas City's organising committee is positioning transit access and civic identity as central pillars of its tournament strategyWith...
Formula 1 posts record Q1 revenue but Q2 cloud looms large
Formula 1 hit a record $617m in Q1 2026 revenue, up 53% year-on-year, but cancelled Middle East races and new regulations cast a shadow...
Bruin Capital backs Matchroom as sports investors chase global media IP
Bruin Capital has acquired a minority stake in Matchroom Holdings, backing the Barry and Eddie Hearn-led business as investor appetite grows for scalable sports...
Crypto sponsor Zondacrypto faces sporting fallout after Tour de Suisse exit
Tour de Suisse has terminated its sponsorship agreement with cryptocurrency exchange Zondacrypto following reports of operational and financial difficultiesYou would be forgiven for not...
Sport’s next boom may not come from TV anymore
PwC’s latest Global Sports Survey found sports executives increasingly expect sponsorship, hospitality and digital engagement revenues to outpace media rights growth, as younger audiences...
Fanatics scores FIFA collectables deal from Panini
The end of FIFA’s partnership with Panini suggests a change in how football’s biggest tournaments are being commercialised.FIFA has announced an exclusive collectables partnership...
UK to criminalise touts to shield fans from World Cup prices
While FIFA President Gianni Infantino continues to defend resale prices for World Cup tickets, the UK government looks to criminalise profiting from the resale...
WNBA locks in Canada broadcast partner as Tempo era begins
The WNBA has agreed a multi-year broadcast deal with Bell Media, securing nationwide coverage in Canada as the league prepares for the debut of...
Partnership playbook: EA Sports, Novartis, ŌURA, Sports Illustrated, and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...