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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Rangers strikes shirt partnership with The Energy Check

Rangers Football Club has signed a three year partnership with The Energy Check to become the club’s new back of shirt partner from the...

The EFL delivers Just Eat partnership to iFollow service

The English Football League (EFL) has added to its sponsorship portfolio by agreeing a deal with Just Eat to become the official food delivery...

BBC Premier League debut records 3.9m viewers

The BBC’s first ever live Premier League match garnered a peak viewership of 3.9m, narrowly missing out as the most viewed match in the...

Hull City strikes multi-year StreamAMG extension

Hull City has signed a multi-year extension with live streaming and OTT firm StreamAMG, with the firm continuing to develop the EFL Championship side's...

Stats Perform boosts stadium fan engagement solutions with ChyronHego

Stats Perform has partnered with ChyronHego, allowing clients of both companies to benefit from advanced data production alongside stadium and arena graphics to boost...

West Ham reveals Scope Markets as new sleeve sponsor

West Ham United has expanded its deal with the club’s official online trading partner, Scope Markets, making the firm its new sleeve sponsor for...

Frank Warren announces British boxing return at BT Sport Studio

Frank Warren and Queensberry Promotions have announced three British title fights with boxing in the UK set to return at BT Sport’s studio on...

Football Media: The importance of player agencies in women’s football

Women’s football has undergone a meteoric rise in recent years, specifically in terms of viewership and engagement.Building on this success, Digital advertising and sponsorship...

Premier League comeback records 94 per cent increase in average viewership

The Premier League made its much-anticipated return this week with the competition reaching a peak audience of 3.4m during Manchester City vs Arsenal across...

Dugout launches new football content and esports live stream service

Football media company Dugout has announced the launch of its own live-stream broadcast offering, 'Dugout Live' providing behind-the-scenes and esports content to its global...