Denver Broncos unites with FanDuel in historic multi-year partnership
The Denver Broncos has become the first NFL side to sign a sports betting partnership after agreeing a multi-year deal with FanDuel Group.As part...
Atlético Mineiro strikes Betsul partnership until 2021
Brazilian Serie A side Atlético Mineiro has announced a new sponsorship deal with online sports betting firm Betsul, which is set to last throughout...
Bournemouth Finds MM8 replacement with Vitality expansion
AFC Bournemouth has revealed that Vitality, the club’s stadium sponsor, will be the side’s official shirt partner for the remainder of the 2019/20 season.As...
World Taekwondo pushes annual sponsorship fees to 2021
The World Taekwondo Federation has agreed to move the 2020 recognition fees for some of the body’s sponsors to 2021 in an attempt to...
MLS looks to broaden sponsorship opportunities for teams
Major League Soccer (MLS) could potentially allow its teams to sell sponsorship opportunities on players’ shorts in an attempt to decrease the financial impact...
Australian PM introduces 10,000 crowd limit for sport venues from July
Crowds of up to 10,000 people will be allowed into sport stadiums in Australia from July, according to the country’s prime minister Scott Morrison.The...
Rangers FC expands international reach with Dugout partnership
Rangers F.C. has partnered with digital media company Dugout to increase the Scottish Premiership side’s international reach and boost fan engagement opportunities.As part of...
Fite TV: Exploring new avenues of fan engagement
Over the last few months, broadcasters have adapted to the live sports hiatus, it has resulted in companies shifting marketing strategies, focusing more on...
New hometown stadium plans unveiled by Sale Sharks
New plans for a ‘state-of-the-art stadium’ have been detailed by Sale Sharks, as the Premiership Rugby side looks to return to its hometown.Since 2012,...
Coca-Cola and MLB partnership ends after three seasons
The Coca-Cola Co. has officially ended its sponsorship with Major League Baseball (MLB) as the firm opts not to renew its current deal.The soft...