Federico Bernardeschi links with Roc Nation Sports
Roc Nation Sports has strengthened its portfolio of football partners, announcing the signing of 26-year old Juventus and Italian International star Federico Bernardeschi.The midfield...
The esports report- DreamHack announces Betway deal and T1 invests in...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition takes a look at...
NASCAR restart brings in 6.3m US viewers
NASCAR’s much-anticipated US return garnered an average of 6.32m viewers on the FOX broadcast network, an increase of 38 per cent from the competition’s...
Bundesliga peaks at over 650,000 viewers on BT Sport
Bundesliga viewership on BT Sport reached a peak audience of over 652,000, more than five times its usual viewership, according to the Daily Mail.The...
Real Sociedad trials NFC kit tech to enhance sponsorship avenues
In a bid to boost partnerships and enhance matchday experiences, Real Sociedad has announced it will be trialling near-field communication (NFC) technologies when La...
Report: Sports sponsorship expected to take $17 billion hit
Global sports sponsorship revenue in 2020 is expected to take a $17.2 billion decrease as a result of COVID-19 according to projections made by...
Watford strikes deal with Kelme to become new kit provider
Premier League side Watford FC has revealed that Kelme will be the club’s official technical partner, replacing Adidas in producing the side’s kits.The four-year...
Harry Kane sponsors Leyton Orient kits in charitable initiative
England captain Harry Kane has announced a unique sponsorship deal with EFL League 2 club Leyton Orient, which will feature three good causes on...
Bayern Munich becomes an official partner of Douyin
FC Bayern Munich has entered a partnership with Douyin, which is branded as TikTok outside of Chinese markets, enhancing the club’s fan engagement opportunities...
La Liga boosts Chinese commercial strategy with joint venture
La Liga has announced a joint venture in China with Mediapro and Super Sports Media to accelerate promotion and activation capabilities in the country and...