DraftKings aims to boost fan engagement with latest venture
DraftKings is looking to ‘transform the way people experience sports’ with its latest venture involving both sports entertainment fund Diamond Eagle Acquisition Corp and...
Racing Post heightens app engagement through Betfair collaboration
The Racing Post is elevating app engagement through a new collaboration with online betting site, Betfair.The partnership will see Betfair's sportsbook offering integrated onto the Racing...
Flutter unites with ARC, TRP and ATR to deepen racing engagement
A significant commercial deal has been confirmed between Arena Racing Company (ARC), The Racing Partnership (TRP), At The Races (ATR) and Flutter Entertainment.
The lucrative multi-year rights...
Insider Sport’s Year In Review: September – October
As 2019 comes to a close Insider Sport looks through the year to highlight major news that you might have missed in the sports...
Insider Sport’s Year In Review: July – August
As 2019 comes to a close Insider Sport looks through the year to highlight major news that you might have missed in the sports...
INEOS to drive success with Mercedes partnership
Mercedes-AMG Petronas, the six-time Formula 1 constructors' championship winners, has announced the signing of a technical agreement with INEOS’ sports division.The partnership, which is...
Manchester City seeks younger demographic with YouTube Kids launch
Seeking to engage a younger audience, Manchester City has launched its own YouTube Kids channel.The launch sees the English Premier League champions become the first football club to activate a...
Coca-Cola takes over as Supercoppa title sponsor
Coca-Cola has become the title sponsor of the Supercoppa Italiana following the purchasing of the competitions naming rights from the Serie A.The deal is...
The NHL toasts Anheuser-Busch extension
The National Hockey League (NHL) has unveiled a multiyear partnership with Anheuser-Busch, that sees Bud Light named the Official Beer of the league in the...
Pechanga Casino Resort becomes founding partner of SoFi Stadium and...
Pechanga Casino Resort has confirmed the significant expansion of its sports sponsorship portfolio, becoming a founding partner of the in development 70,000 seat, 298-acre...