F1’s Alfa Romeo completes rebrand following PKN Orlen deal
The Alfa Romeo Racing team of the Formula One (F1) motorsport series has announced a co-title sponsorship agreement has been reached with Polish petroleum...
Endeavour acquires major stake in NFL hospitality group
Global entertainment giant Endeavor has announced the acquisition of a majority equity ownership in On Location Experiences, the hospitality and travel business organisation part-owned...
MansionBet partners with HRI to expand into Ireland
MansionBet, the online sports betting operator, has announced it has expanded its current horse racing sponsorships into Ireland for 2020 with Horse Racing Ireland...
Sky Italia extends ATP Tour partnership
Sky Italia has announced a three-year extension to its ATP Tour rights deal, taking the partnership between both organisations until at least 2023.With the...
Rooney collaborates with 32Red for ‘Stay In Control’ series
Ahead of his much anticipated return to English football, new Derby County signing Wayne Rooney has linked with 32Red to unveil the firm’s 'Stay...
Sentry seals ten year PGA Tournament of Champions sponsorship
The PGA Tour has announced a contract extension has been struck with business insurance organisation Sentry, the title sponsor of the Tour’s Tournament of...
F2 looks to rev up fan engagement with docuseries launch
Formula 1 (F1) has announced the release of a brand-new behind the scenes five-part docuseries titled ‘F2: Chasing the Dream’.The series, which is currently...
New Hampshire becomes latest state to go live with online sports...
Concluding a year that has seen the exponential growth of sports betting in the US, New Hampshire has become the latest state to go...
ESPN continues broadcasting deal with PFL
The upcoming Professional Fighters League (PFL) Championship, which takes place on New Year’s Eve, will be broadcast live and exclusively on ESPN2 and ESPN Deportes.Taking...
NFL Alumni looks to make history with ESTV partnership
Dedicated esports channel ESTV has announced the signing of a broadcast agreement with NFL Alumni to become the organisation's exclusive broadcast media partner.The deal,...