ICC unites with AELTC for celebration of 2019’s Super Sunday
A new content collaboration between the International Cricket Council and The All England Lawn Tennis Club (AELTC) has been announced to celebrate 2019’s dramatic...
Los Angeles NFL stadium signs Pechanga Casino Resort sponsorship
Pechanga Casino Resort has confirmed the significant expansion of its sports sponsorship portfolio, becoming a founding partner of the in development 70,000 seat, 298-acre SoFi Stadium and Hollywood...
Rooney joins 32Red in backing The Rams’ ‘Team Talk’ initiative
Wayne Rooney has urged for better support to be given to men experiencing mental health issues as the former England international visited Derby County’s...
K League continues growth with Sportradar deal
Global data intelligence provider Sportradar has been unveiled as a strategic partner of the Korea Professional Football League (K League) following the signing of...
SBC announces strategic 2020 partnership deal with GLMS
SBC has taken a major step forward in its plans to expand into new markets following the signing of a strategic partnership agreement with...
UFC deepens engagement with Snapchat collaboration
The Ultimate Fighting Championship (UFC) has announced a new partnership with social media giant Snapchat which aims to elevate the competition’s engagement amongst a...
StubHub deal set to boot London Irish engagement
London Irish Rugby Club has announced the signing of a five year agreement which will see StubHub UK become the club’s official ticketing partner.The...
Mikel López de Torre: Promoting integrity through sponsorship
Chairman of Jdigital, Mikel López de Torre has emphasised the importance of brand association and discussed how sponsoring a major sports league can allow operators...
LeBron James unites with Calm to promote mental fitness
LeBron James has announced a new partnership with mobile app Calm, as the collaboration seeks to emphasise the value of mental fitness.The debut year of...
MLB pens extended Sony gaming deal
Major League Baseball (MLB) has extended its partnership with Sony Interactive Entertainment (SIE) and videogame developer San Diego Studio in a multi-year gaming deal.The...