EFL Championship club, Millwall FC has announced MansionBet as its official betting partner.

As per the deal, the online sportsbook’s logo will appear on the back of the players’ shorts. The brand was first revealed in yesterday’s match against Leeds.

Millwall’s Commercial Director Stuart Lock stated: This is an exciting deal for the football club. To link-up with such an established online sportsbook in MansionBet is a measure of our continued growth and progress on and off the pitch. We look forward to working closely with our colleagues at Mansion.”

MansionBet’s staff will be at The Den during home games, offering spectators the chance to sign up to the online betting site with exclusive offers. 

As part of the sportsbooks promotional campaign fans will also get the chance to win match tickets, hospitality and training ground experiences through MansionBet’s social media channels.

David Murphy, the Chief Marketing Officer of Mansion added: “We’re excited to engage with Millwall’s loyal and passionate fans through exclusive offers and giveaways. Branching out into the EFL Championship allows us to reach a broader customer base, strengthening the MansionBet name across the UK.”

Millwall joins numerous sporting organisations currently sponsored by MansionBet, with Newcastle, Bournemouth and Ultimate Boxxer among a few.

Whilst Horse Racing Ireland’s most recent deal with MansionBet allows the Gibraltar based sportsbook to sponsor over 60 events throughout the UK & Ireland, including Doncaster, Newmarket, Newbury, Cork, Naas and Fairyhouse.

Millwall, who sits 9th in the Championship, face-off against Sheffield Wednesday this Saturday.