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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

FreedomPay unites with Cornell’s Center for Hospitality Research

Industry specialists FreedomPay has entered into a co-operative partnership with the Center for Hospitality Research (CHR), at the School of Hotel Administration (SHA), at Cornell University.As...

Marseille fans set to Moovit easily following latest transit partnership

Olympique de Marseille of the French Ligue 1 looks set to boost fan engagement following the announcement of a partnership with public transit app...

Necaxa FC bolsters mobile engagement with ECLECTICA

Mexican football club, Necaxa FC is looking to elevate mobile engagement by partnering with ECLECTICA.Collaborating with the mobile development studio, the club is aiming elevate its...

PES vs FIFA: How the battle for licences intensified

In a war that has been ongoing for around two decades now, Konami and EA Sports will once again go into battle this month.EA...

Inter Milan sharpens up with Hugo Boss partnership

Inter Milan has expanded its list of partners, unveiling a new deal with Hugo Boss as the club’s new Official Fashion Partner.The two-year agreement,...

Deliveroo becomes official partner of the England National Team

The Football Association (FA) has announced Deliveroo as an official partner of the England National Team.The food delivery company will become the team’s first...

Seneca seals partnership with the Buffalo Bills

NFL team, the Buffalo Bills has named Seneca Resorts & Casinos as its official casino partner.The deal, which was made by Pegula Sports & Entertainment, will commence with...

Ajax strikes new deal with BBIN

Ajax has unveiled a new partnership with iGaming software supplier BBIN.The deal sees the firm become the “Official Chinese iGaming Software Partner” of the Dutch...

FIBA unites with Wanda Group for next three World Cup cycles

Basketball governing body FIBA has deepened its partnership with Wanda Group for the next three World Cup cycles.The exclusive partnership will allow Wanda to...

Betfair boosts LATAM ambitions with CONMEBOL partnership

Betfair recently announced a new deal with the South American Football Confederation (CONMEBOL), becoming an Official Partner of its club competitions, namely CONMEBOL Libertadores...