McConaughey invests in Austin FC
Academy award winning actor Matthew McConaughey has been unveiled as a minority owner of Major League Soccer (MLS) expansion franchise Austin FC.McConaughey was unveiled...
Philadelphia Union rolls the dice on Parx Casino partnership
MLS side Philadelphia Union has announced a new partnership with Pennsylvania based, Parx Casino.As part of the agreement, Parx Casino will be the presenting partner...
CONMEBOL confirms new partnership with Betfair
The South American Football Confederation (CONMEBOL) has announced Betfair as an Official Partner of its club competitions, namely CONMEBOL Libertadores and CONMEBOL Sudamericana.As part...
City boss Guardiola pens new Puma partnership
Manchester City Manager, Pep Guardiola has signed a personal deal with sportswear brand Puma.The newly formed deal, which further enhances the brand's relationship with the Premier...
Juventus calls for earlier kick-off times to boost Asian engagement
Ahead of the start of the Italian football season this weekend, Juventus has called for earlier kick off times as the club seeks to...
La Liga strikes debut cryptocurrency collaboration
La Liga has unveiled a new partnership with blockchain-powered cryptocurrency exchange GCOX.As part of the league’s debut partnership with within the cryptocurrency sector, GCOX...
Brighton elevates sponsorship portfolio
English Premier League side, Brighton and Hove Albion has expended its sponsorship capabilities, announcing Clinic Center as the official sponsor of the club's statistical...
BetVictor on the importance of backing non-league football
Online sports betting operator, BetVictor, recently announced a new sponsorship deal with the seventh tier of English football, becoming the partner of the Isthmian League,...
Campaign in focus – The Goat Agency: The legacy of the...
The 'campaign in focus' series documents a sporting campaign of The Goat Agency, identifying the challenges of reaching that sport’s demographic, as well as...
CheckdMedia strikes partnership extension with Altrincham FC
CheckdMedia has extended its sponsorship deal with National League contenders, Altrincham FC.
The partnership, which is now heading into its second year, has seen a host...