NHL unites with Yandex for Russian growth
The National Hockey League (NHL) has united with one of Europe's largest internet companies, Yandex, for the league's expansion into Russia.The deal, which commences at...
Sportsbook Solutions, Matt Howard: Quality rules quantity in terms of sportsbook...
Matt Howard of Sportsbook Solutions breaks down the reasons why quality over quantity is crucial for sportsbooks when it comes to maximising levels of...
Borussia Dortmund strikes partnership with InstaForex
InstaForex has been announced as the latest partner of German Bundesliga contenders, Borussia Dortmund.The online trading company will become an official partner of the club...
The Philadelphia Flyers nets new sportsbook partnership
SugarHouse Casino and PlaySugarHouse.com have announced a new partnership with The Philadelphia Flyers and Wells Fargo Center.The multi-year agreement sees the brand become the official sportsbook partner...
SportPesa Experience launches to offer ‘unrivalled’ hospitality
Online sports betting operator, SportPesa is aiming to maximise its variety of partnerships, providing its customers with a host of sporting hospitality experiences.The SportPesa...
Fox completes sports betting expansion
Fox Sports has partnered with The Stars Group for the network's expansion into sports betting, with the launch of Fox Bet.Fox Bet will offer odds on football,...
Minnesota Vikings bolsters European engagement with Seven League
The Minnesota Vikings of the National Football League (NFL) has appointed Seven League to run it’s social media channels for the upcoming NFL season.As...
Atlanta’s Mercedes-Benz Stadium set for cashless future
Atlanta United's Mercedes-Benz Stadium has been confirmed as the first professional North American stadium to implement a cashless transaction and payments model.The model will commence on...
NFL deepens fan engagement on TikTok
The National Football League (NFL) has become the latest sporting organisation to partner with short-form mobile video platform TikTok.As part of the partnership, the...
LiveWire Sport: Social growth after a spectacular sporting summer
A host of business wins and contract renewals led to the expansion and creation of a variety of new roles at digital agency LiveWire...