MLB strikes multi-year agreement with FanDuel
Major League Baseball (MLB) has announced a multi-year partnership with DFS and sports betting operator FanDuel Group.The landmark deal, which marks the firm's first with the...
SPFL and Ladbrokes go separate ways after five year sponsorship
The Scottish Professional Football League (SPFL) is now looking for a replacement title sponsor for next seasons campaign after Ladbrokes opted against renewing its...
Betfred strengthens support for rugby with Women’s Super League
Betfred has extended its sponsorship of Rugby League to include the women’s game for the first time, as the first title partners of the...
Arsenal strengthens partnership with WorldRemit
Arsenal FC has deepened its partnership with online money transfer service, WorldRemit, announcing the second edition of the “Future Stars” programme.The partnership, which was first formed...
Watford FC unites with ADI to elevate matchday experience
English Premier League side, Watford FC has transformed its matchday experience, with the installation of two new 'superwide' LED screens.The 80sq.m screens, positioned at...
NFL rolls the dice on Gateway Casinos deal
The National Football League (NFL) has announced a deal with Gateway Casinos & Entertainment that will see the brand become the league’s Official National...
Interim Premier League Chief Executive claims betting is part of what...
In an interview with BBC Sports reporter Dan Roan, the Premier League’s interim Chief Executive, Richard Masters revealed his belief that the league is...
Unibet uses Newbury Racecourse sponsorship to support mental health initiative
In a move to continue the development of a ‘new model of sport sponsorship’, Kindred Group has made further investments into mental health initiatives after...
WATCH – The Goat Agency: Unearthing the power of social...
Introducing a monthly series with The Goat Agency, which will profile a host of sporting campaigns that the firm has undertaken, InsiderSport sat down...
Nexen Tire extends partnership with Manchester City
Nexen Tire has deepened its partnership with Premier League champions, Manchester City.The global tyre manufacturer has enjoyed a strong partnership with the club since...