Ladbrokes becomes principal partner of King George VI Chase
As part of a new five-year partnership, Ladbrokes has been unveiled as the new sponsor for Kempton Park’s flagship meeting, The King George VI Christmas Festival.The deal...
Betfred strengthens relationship with Rugby League
Betfred has deepened its commitment to rugby, extending its sponsorship of Rugby League’s Championship and League 1 competitions by a further two years.The agreement,...
The Green Bay Packers strengthens relationship with Oneida Nation
The Green Bay Packers has strengthened its partnership with the franchise's official casino, Oneida Nation.The unique partnership follows alterations in NFL guidelines that allow...
Liverpool to develop South Asian strategy
European Champion Liverpool FC has partnered with Dream Theatre, a brand management and licensing agency, to develop its merchandise business strategy across South Asia.The...
PSV Eindhoven consults fans on future gambling partnerships
Dutch Eredivisie side PSV Eindhoven has rolled out a fan consultation which seeks to gain an insight into how the club's season-ticket holders feel...
MLS championship match returns to ABC
Major League Soccer’s (MLS) championship match will return to the ABC Television Network for the first time in over 10 years.The event, which will...
Eintracht Frankfurt drives on with Nexen
Bundesliga football club Eintracht Frankfurt has announced a three year partnership extension with Nexen Tire.Nexen, a tyre manufacturer from South Korea, has been partnered...
CPL strengthens principal partnership with Hero MotorCorp
The Caribbean Premier League (CPL) has extended its partnership with Hero MotorCorp Limited.The three year extension sees the motorcycle and scooter manufacturer continue as...
FC Barcelona unites with Cupra for next five seasons
Spanish champions, FC Barcelona has united with Cupra for the next five season.Seat’s sports car brand will become the new official automotive and mobility...
Sportradar highlights importance of data driven content in white paper series
Publishing the first of its newly launched white paper series, Sportradar is analysing the role of ‘data-driven quality content’ when it comes to engaging...