WSL enlists Anomaly to significantly bolster league’s brand
The Women’s Super League (WSL) will look to create new branding opportunities to fuel fan engagement as it brings on Anomaly as its new...
AC Milan partners with SPRIBE to tap into online casino sector
AC Milan has embarked on a new partnership with online casino operator SPRIBE with its multiplayer crash game Aviator becoming the club’s official crash...
Aston Villa looks to grow ‘global presence’ in latest deal
Aston Villa has expanded its commercial portfolio by naming Ukrainian brand Nemiroff as the club’s new official vodka partner.As part of the multi-year agreement,...
Sportradar raises 2024 outlook as US activity drives success
International sportstech firm Sportradar generated strong revenue and profit across the breadth of its partnerships and activities this quarter.The St Gallen, Switzerland-headquartered business outlined...
UFC revenue feels the hit of fewer Q3 events as TKO...
One year after the merger of the UFC and WWE in Q3 2023, the duo’s parent company, TKO Group Holdings, continues to reap dividends.The...
British & Irish Lions enhance digital experience with 2025 kit
The British and Irish Lions has unveiled its 2025 jersey, incorporating a Near Field Communication (NFC) tag to enhance fan engagement.New Zealand-based sports brand...
OnLocation to continues as the NFL’s official hospitality provider
The NFL and premium hospitality provider OnLocation has renewed its partnership as the latter will continue to be the league’s official hospitality provider until...
Atlético Madrid keeps betting links in deal with Asian firm
Atlético Madrid has named its latest commercial partner, in a deal signalling yet another agreement between a prominent European football club and an Asian...
2024 World Series most-watched series in seven years
The recent 2024 World Series, in which the Los Angeles Dodgers ran out winners in five games against the New York Yankees, became the...
Joshua Sparke, LiveScore Group: Envisioning a modern future for horse racing
Horse racing is a globally cherished sport steeped in tradition and history, frequently enjoyed alongside betting - making it the second most wagered-on sport...