The Saudi Pro League (SPL) has unveiled Adidas as its new match ball sponsor for the remainder of the 2023/24 season.
German sportswear brand Adidas has replaced its fierce rival Nike as the ball sponsor of the SPL, in a deal that will see teams use the ball as early as February through to May.
Saad Allazeez, Vice Chairman and interim CEO of the SPL, commented: “Our partnership with Adidas represents a significant next step towards elevating football in Saudi Arabia. By aligning with such a recognised and respected global sportswear giant, the league enhances its international visibility and benefits from greater opportunities to attract talent, inspire investment, and foster growth that positively impacts football culture and the game’s national ecosystem.
“This collaboration can help reshape the Kingdom’s football landscape and we’re excited to be working closely with Adidas moving forward.”
Adidas has announced that the teams will play with its ‘Oceaunz’ ball, which was the official match ball of the FIFA Women’s World Cup in Australia and New Zealand last year. It is the ninth successive ball Adidas has produced for the Women’s World Cup.
For the 2024/25 season, the company plans to provide an exclusive match ball featuring an upgraded colour palette. In 2022 Adidas replaced Nike as sole kit supplier in Saudi, a deal that expires in 2026.
Bilal Fares, General Manager of Adidas EMC, said: “Adidas is proud to partner with the Saudi Pro League. The partnership builds on the brand’s wider ambitions to increase sports participation across the Kingdom in line with Saudi Vision 2030.
“We believe that through sport, we have the power to change lives and we’re thrilled to support the league’s strategy in enhancing the football sector, leaving a positive impact in the Kingdom.”