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Football
Time to read: 2 min
Bet McLean confirms new sponsorship with Linfield FC 
October 20, 2023
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Latest News
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UFC enlists SPRIBE as new marketing partner for UFC 294
October 20, 2023
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Football
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FC Barcelona and Spotify agree unique Rolling Stones El Clásico activation 
October 20, 2023
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Fan Engagement
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AC Milan nets new official foreign exchange partnership 
October 19, 2023
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Fan Engagement
Time to read: 3 min
'The Messi Experience' epitomises star's effect on US soccer
October 19, 2023
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Fan Engagement
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Serie A rights remain short of previous years as DAZN and Sky Italia up their bid 
October 19, 2023
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Advertisement
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Sky Bet and Neville flagged by ASA for gaming advertising  
October 18, 2023
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Horse Racing
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Alpine gains McIlroy, Joshua and more as investors
October 18, 2023
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Fan Engagement
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Netflix greenlights racers-golfers showdown to celebrate F1 Las Vegas Grand Prix 
October 18, 2023
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Football
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Ukraine football icon Rebrov becomes brand ambassador for VBET
October 18, 2023
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Boxing
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Tyson Fury vs Francis Ngannou lands global deal with DAZN 
October 18, 2023
Credit: Newcastle United Football Club
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Football
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Newcastle Women's & England Golf to poster new growth in women's golf
October 17, 2023
Newcastle United
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Fan Engagement
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LeoVegas launches North East recruitment strategy with Newcastle United
October 17, 2023
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Africa
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Visit Saudi becomes main sponsor of inaugural African Football League
October 16, 2023
Credit: PHA Group
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Fan Engagement
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PFL partners with Bets.io on 'the road to Africa'
October 13, 2023
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Fan Engagement
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British & Irish Lions choose IMG to expand global commercial success 
October 13, 2023
Saudi-branded football placed for a corner.
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Football
Time to read: 3 min
Saudi Arabia signs PepsiCo-owned brand Lay’s to boost women’s football 
October 13, 2023
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Latest News
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IRFU and Bank of Ireland partnership deepens until 2028
October 13, 2023
Craven Cottage, Fulham's stadium.
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Football
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Fulham FC extends Fitzdares partnership
October 13, 2023
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Basketball
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Cleveland Cavaliers names Coca-Cola as official partner
October 12, 2023
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Horse Racing
Time to read: 3 min
Pirelli becomes main tyre sponsor of Formula 1 World Championship
October 12, 2023
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Boxing
Time to read: 1 min
Misfits Boxing: tapping into the fan engagement of KSI and Logan Paul 
October 12, 2023
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Basketball
Time to read: 3 min
Charlotte Hornets and MeetKai invite fans to the first virtual NBA fan shop
October 12, 2023
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
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Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026