Asahi extends Rugby World Cup partnership through 2029
World Rugby has extended its partnership with Asahi Super Dry, making the beer brand the principal partner for all men’s and women’s Rugby World...
La Liga agrees three-year deal for Riyadh Season to become official...
Saudi Arabia continues its push for sports internationalisation as Riyadh Season has secured a three-year sponsorship of La Liga. The Spanish top-flight football league announced...
Genius Sports launches FANHub for maximised fan marketing
Sports technology firm Genius Sports officially launched its omnichannel marketing platform designed to reach new and existing sports fans. Genius Sports’ FANHub is custom-built and...
Super League Final remains at Old Trafford for next three years
Ahead of this weekend’s 27th Super League Grand Final, the Rugby Football League (RFL) has confirmed that the final’s perennial home of Old Trafford...
MLS smashes attendance record with 16 games remaining
Major League Soccer (MLS) has achieved a new regular season milestone by attracting over 11 million fans, exceeding last season's record of 10,900,804 attendees.Notably,...
Manchester City claims ATP ruling victory over Premier League
Yesterday afternoon, Manchester City claimed victory in its case against the Premier League over the blocking of two sponsorship deals relating to the league’s...
SPFL gains additional revenue boost with latest Carling sponsorship deal
The Scottish Professional Football League (SPFL) has named Carling as its official beer partner for the Premier Sports Cup. Over the next three seasons, Carling...
Real Madrid joins list of clubs winning with betting deals
Real Madrid has announced a two-year partnership with VERSUSbet, a sports betting and online casino brand subsidiary of Grupo Orenes. This agreement covers all of...
Manchester City enhances advertisement growth with StairMedia
Premier League champions Manchester City have inked a new partnership deal with Spanish sport venue advertising company StairMedia. The club will work with StairMedia to...
Santiago Gandara, BetWarrior: Partnering with national football is a matter of...
In part of his interview with Insider Sport, Santiago Gandara, Chief Marketing Officer at BetWarrior, breaks down the dynamics and goals of the betting...