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BREAKING
Football
Time to read: 2 min
Palermo FC enlists SumUp as a sponsorship partner
September 27, 2023
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Features & Analysis
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Report: Chelsea finally secures £40m shirt sponsorship deal
September 27, 2023
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Football
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Son Heung-Min lands Pepsi deal during EA FC 24 release
September 27, 2023
Everton lose out on partnership with Stake as gambling sponsorships face ban
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Football
Time to read: 2 min
Everton Women clocks in Christopher Ward back-of-shirt sponsorship
September 27, 2023
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Football
Time to read: 2 min
Newcastle United agrees multi-year partnership with BetMGM
September 26, 2023
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Basketball
Time to read: 2 min
Golden State Warriors valued at $7b as stake opens up
September 26, 2023
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Features & Analysis
Time to read: 4 min
Chile orders sports authorities to freeze betting sponsorships 
September 26, 2023
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Fan Engagement
Time to read: 2 min
PSG renews Hisense deal to continue enhancing the viewing experience
September 22, 2023
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Fan Engagement
Time to read: 2 min
Miami Marlins teams up with TicketRev for an 'innovative ticket experience'
September 21, 2023
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Football
Time to read: 2 min
UEFA & Heineken renew lengthy Champions League partnership
September 20, 2023
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Football
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Liverpool announces UPS as official global shipping partner
September 19, 2023
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Latest News
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Jacksonville Jaguars partners with Ebury ahead of UK games
September 15, 2023
AC Milan badge on jersey.
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Asia
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AC Milan unveils two new sponsors to fuel Asian expansion 
September 15, 2023
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Football
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Wolves and LeoVegas embark on new training kit sponsorship deal
September 15, 2023
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Boxing
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BetVictor backs Joe Joyce ahead of heavyweight rematch 
September 14, 2023
Stamford, CT - April 7, 2023 : World Wrestling Entertainment, Inc. also known as WWE logo on corporate headquarters building in Connecticut.
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Fan Engagement
Time to read: 3 min
WWE and UFC co-venture TKO set to accelerate growth of both groups 
September 14, 2023
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Basketball
Time to read: 3 min
Oklahoma City Thunder commits to 25 years in new arena
September 13, 2023
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Basketball
Time to read: 2 min
British Basketball League extends Sky Sports broadcasting deal 
September 13, 2023
RIGA, LATVIA. 1st of July, 2019. European Women Basketball Championship, commonly called Eurobasket Women 2019 , game between team Latvia and team Sweden in Arena Riga, Riga, Latvia.
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Basketball
Time to read: 2 min
Ganten secures partnership extension with FIBA 
September 13, 2023
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Fan Engagement
Time to read: 3 min
YouTube makes NFL debut with minimal viewer complaints
September 12, 2023
Better Collective anticipating summer of sport success after Q1 growth
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Europe
Time to read: 2 min
German brewery Bitburger has become an official national partner of UEFA EURO 2024.
September 12, 2023
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Football
Time to read: 2 min
Report: Manchester United eyes new front-of-shirt sponsor 
September 12, 2023
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Africa
Time to read: 2 min
SportyBet and Real Madrid launch new ad campaign to show ‘the thrill of betting’
September 11, 2023
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026