iGaming and sportsbook platform Bets.io has announced a strategic content collaboration with the Professional Fighters League (PFL) for its “Road to PFL Africa”.
Bets.io and the PFL will work together to create engaging and informative content for MMA and betting fans around the globe, tailored to the “Road to PFL Africa” documentary series.
Earlier this year, PFL announced plans to launch PFL Africa, giving African fighters the opportunity to compete on a global platform.
Peter Murray, CEO of PFL, said: “The PFL is excited to announce its groundbreaking strategic partnership with Bets.io. When it comes to online cryptocurrency gameplay, you need a winner’s mindset and Bets.io has just that. I’m thrilled to be working with them.
“Road to PFL Africa, through the lens of Bets.io, will give MMA fans around the globe an intimate look at the story behind PFL Africa. This partnership will help us engage with a wider audience and provide valuable insights as we progress towards the realisation of PFL Africa.”
As part of the deal, Bets.io will also become a betting partner of the PFL and will provide fans with exclusive behind-the-scenes custom and original content of its journey towards the launch of PFL Africa, distributed across the PFL and Bets.io owned social and digital channels.
In addition, Bets.io will receive access to PFL fighters and spokespeople and in return, the fight promotion will expand Bets.io’s brand across its owned channels and give the igaming firm a presence at future events that take place on the African continent.
Dmitrii Khasanov, Strategic Business Development Partner at Bets.io, added: “All of us at Bets.io are massive fans of Mixed Martial Arts. It’s one of the fastest growing sports in the world and we’re excited to be partnering with one of the dominant brands in the sport.
“The PFL embodies the same principles we stand by at Bets.io – dedication, strength and the belief that anything is possible.
“Our platform is built for thrill seeking players who love to bet online, and we’re excited to see what this partnership unlocks for PFL fans and Bets.io players both now and in the future.”
