F1 adds another big name brand to growing partner portfolio
Formula One has added another major commercial partner to its roster in LVMH, which has become a global partner of the motorsport racing series.The...
SBC Summit Rio 2025 to Triple in Size at LatAm’s largest...
In only its second year, SBC Summit Rio will return in 2025 with a bold move to Riocentro, the largest convention centre in Latin...
Genius Sports and EstrelaBet: three vital pillars for safeguarding Brazilian sports
“Match-fixing is a huge issue, not only for the sports side of the business but also for sportsbooks,” Guilherme Buso, VP for Brazil at...
MLS to ‘elevate’ its global profile with OneFootball deal
Major League Soccer (MLS) has partnered with football media company OneFootball to showcase the league to a wider international audience.As part of the agreement,...
ParalympicsGB renews Adidas deal after Paris games success
ParalympicsGB has extended its partnership with Adidas, continuing the duo’s collaboration for another eight years.Under the terms of the renewed agreement, Adidas will continue...
Andy Mitchell, Serie A USA: building up stateside soccer before and...
Soccer, or football as its European founders prefer to call it, is enjoying a stateside surge. The value and audience of the US’ domestic...
Huge media coverage secured for French racing’s flagship fixture
Horse racing media group HBA Media has secured wide visibility for one of its flagship French assets, the Qatar Prix de l’Arc de Triomphe,...
Chelsea boosts supporter relations amid ownership uncertainty
Chelsea FC has announced its fan engagement plan for the 2024/25 season, highlighting the growth of its Supporter Relations department and various initiatives.This plan...
Delhi Capitals takes majority stake in Hampshire Cricket Club
Hampshire Cricket Club is set to be acquired by Indian multinational enterprise GMR Global Pte Ltd (GGPL), which has secured a majority stake in...
Genius Sports hires Google tech director to oversee AI capabilities
Sports data and technology firm Genius Sports has named Mark Kropf as its new Chief Technology Officer at a time of increased AI adoption...